Toni Breidinger links with Uber to promote major – Sports News
NASCAR driver and model Toni Breidinger has partnered with Uber after finishing her first full-time season within the Craftsman Truck Series.
Breidinger, 26, was the one girl to drive a full-time NASCAR schedule final yr, after being given a common seat by TRICON. She completed twenty third within the standings, however has formidable plans shifting ahead and has been linked with a transfer to Kaulig Racing.
Though her 2026 season plans are unconfirmed, Breidinger has begun the offseason by partnering with Uber and can function a spokesperson for the company and its new ‘Women Preferences’ initiative. This function permits ladies to request feminine drivers for his or her journey, offering confidence and luxury if desired.
Uber has trialed the initiative in Los Angeles, San Francisco, and Detroit, and can now roll out the function in 26 cities throughout the United States. The initiative has been extremely requested, and will develop additional if demand outweighs provide.
In an interview with Racing America on SI, Breidiner mentioned: “I am so excited about the new feature, I’ve been waiting for it forever. I still Uber all the time, but when I was younger, especially in high school, I would get nervous sometimes, and I feel like this is such an empowering feature.”
Breidinger has been ready to appeal to quite a few sponsors since becoming a member of NASCAR, and the motorsports driver boasts 2.5 million followers on Instagram. While additionally working as a model, Breidinger operates in a male-dominated surroundings when behind the wheel.
“[This partnership] means the world to me,” Breidinger added. “It’s not an easy journey to be a female in NASCAR.
“So, to have Uber’s assist is significant to me, particularly as a result of once they’re supporting me, they’re not simply supporting my profession and my journey, they’re supporting feminine athletes throughout. So, it’s actually empowering and particular.”
Breidinger’s association with Uber is the latest in a long line of sponsorship deals, after being contacted by Raising Cane’s, Sunoco, Victoria’s Secret, Dave & Buster’s, CELSIUS, Coach, and 818 Tequila in the past. However, Breidinger believes that Uber is the biggest deal yet.
“I’ve been on this journey a long time, and to gain the assist of Uber and so many wonderful firms that I’ve labored with over the previous few years is, yeah, simply very validating,” she said. “It makes the laborious work really feel prefer it’s all been value it, and likewise very empowering that they consider in me and wish to help me pursue my goals.”
Breidinger is but to announce whether or not she is going to return full-time in 2026, and hasn’t confirmed whether or not she is going to stay with TRICON. Other groups have reportedly proven curiosity, however Kaulig Racing plans to subject 5 vans subsequent yr.
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