Carson Hocevar makes announcement with $2.4B – Sports News
Spire Motorsports and NASCAR Cup driver Carson Hocevar will again be backed in 2026 by Zeigler Automotive Group, a family-owned dealership community that generates over $2 billion in annual income.
The group introduced on Monday afternoon that Zeigler will function the first sponsor for 11 NASCAR Cup Series races, putting its branding on the No. 77 Chevrolet. Races will embrace occasions at tracks together with Michigan, Pocono, Indianapolis, Bristol, Kansas, and Martinsville.
Zeigler has now tied itself to the driving force beforehand penalized for his racing model throughout a number of seasons. The privately-backed company believes that the connection synergy is way deeper than branding on the facet of a car.
“Sponsoring Carson Hocevar for the 2026 season is about more than putting our name on the No. 77. It’s about supporting someone who represents the future of this sport and the way we do business,” stated the president and CEO of Zeigler Auto Group and Zeigler Racing, Aaron Zeigler.
“Carson brings intensity, authenticity, and a relentless drive to improve every time he takes the track. That mindset will take him far, and we can’t wait to see what he does next as he continues to push what’s possible.”
The 22-year-old driver posted a number of top-10 finishes final 12 months and led laps at Bristol and Michigan. His best finishes had been two seconds at Nashville during the Cracker Barrel 400 received by Ryan Blaney, and in Atlanta for the Ambetter Health 400, which was the primary of three consecutive wins for Christopher Bell.
“I’m excited to continue our partnership with Zeigler Automotive Group,” stated Hocevar. “I grew up right down the street from their headquarters in Kalamazoo, so it is cool to see how it has all come full circle.”
“The whole Zeigler family has been such great supporters of me and the No. 77 team since day one,” he continued. “I’m looking forward to continuing to build our partnership on and off the track and can’t wait to park the Zeigler Chevrolet in Victory Lane this year.”
Hocevar discovered himself in scorching water with drivers over the course of final season and has angered the likes of established veterans Kyle Busch, Ross Chastain, and Ricky Stenhouse Jr. Blaney known as Hocevar a “moron” for the best way he raced in Atlanta.
Zane Smith expressed a need to punch Hocevar after their collision, which was initiated by the No. 77 at Bristol, which noticed Hocevar get free and spin Smith into a barrier.
“No, I didn’t talk to him. And it’s just you’re not going to get anything from it. Like, I don’t really know how else you can explain that,” stated Smith. You need to go up to him and punch him within the face, however that is $75,000, and that is not very cool.”
The 2026 NASCAR common season begins at Daytona on Feb. 15.
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