Sky Mobile confirms price hike for most customers | Tech News

Millions of Sky Mobile customers are set to be hit with in-contract price rises for the primary time in seven years, based on the firm. The cellular digital community operator, which makes use of the Virgin Media-owned O2 community, stated it’s going to increase the price of the bulk of its month-to-month knowledge tariffs by £1.50 per thirty days.

The change comes into impact in February, and can add £18 to customers’ payments over a 12 month period.

It’s estimated Sky Mobile has more than 3 million subscribers, many of whom can be affected by this change. But the will increase are notable as Sky Mobile stands out from opponents by hardly ever growing costs with mid-contract price rises, not like the incumbent cellular operators EE, O2, and newly-merged VodafoneThree.

“To continue delivering the quality, service, and value our customers expect, most Sky Mobile customers will see a £1.50 increase to their monthly bill from February,” a Sky Mobile spokesperson advised Express.co.uk.

“We don’t take decisions like this lightly, which is why we have not increased mobile prices mid-contract for more than seven years. This change reflects the ongoing cost pressures being faced across the industry, while allowing us to continue investing in our network and customer experience.”

In a weblog post, Sky’s Chief Operating Officer, Devesh Raj, stated the price will increase “reflect the increasing cost pressures all connectivity businesses continue to face”, and pointed to Sky’s mounting wholesale community prices.

“By making these changes, we can keep investing in our services and ensure we provide the best possible experience and level of customer care,” he stated.

Unlike many of Sky Mobile’s rivals, if you happen to want to cancel your Sky Mobile knowledge tariff to keep away from a price increase, you are able to do so with out having to pay any type of termination payment. These expenses often apply if you wish to go away a cellular contract earlier than the top of the minimal time period.

So, if you happen to don’t need to pay more than you already are, you possibly can cancel your contract immediately and swap to a cheaper different with Sky or one other cellular supplier.

“If you are unhappy with this increase, use your right to walk away,” stated Ernest Doku, mobiles professional at Uswitch.com. “Use this opportunity to compare the latest deals and switch to a provider that offers better value or commits to no mid-contract price rises, such as SMARTY or Lebara.”

Sky Mobile opts to run a variable price model the place it might apply price rises because it sees match, moderately than the automated inflation primarily based will increase most well-liked by main cellular suppliers.

“This approach gives us greater flexibility to price competitively and helps us keep overall costs lower for customers,” Raj stated.

In October 2025, O2 carried out a new fixed annual price rise of £2.50 per thirty days to new and current Pay Monthly customers, whereas EE stated it will raise costs for its customers by the identical quantity in the event that they signed up to a contract on or after July 31, 2025.