RIP OnePlus? Report claims Android brand is for | Tech News

Last week, tech giant Asus stated it will stop making smartphones, becoming a member of former Android heavyweights HTC and LG in falling by the wayside. Now, in response to a bombshell report, one other main cellphone maker is planning a market exit.

Android Headlines experiences that OnePlus is being “dismantled”, citing falling cellphone shipments, workplace closures, and cancelled merchandise, amongst different issues.

The Chinese brand is owned by BBK Group, a consortium that additionally owns Oppo and Vivo. In current years, Oppo and OnePlus have grown nearer collectively, with OnePlus all however adopting Oppo’s ColorOS software program pores and skin, even when on OnePlus telephones it is nonetheless referred to as OxygenOS.

Last yr’s OnePlus 15 was wonderful, nevertheless it lacked the Hasselblad digital camera branding and partnership of previous telephones, a partnership nonetheless held by Oppo.

“The evidence is damning,” Android Headlines stated. “Shipments in freefall. A premium stronghold that collapsed almost overnight. Headquarters shuttered without announcement. Partnerships ended. Western teams gutted to skeleton crews. Product cancellations—the Open 2 foldable and 15s compact flagship have both been scrapped; neither will launch as planned. And every major decision now flows from China—regional offices don’t strategize anymore, they take orders.”

But OnePlus has pushed back on the claims.

“Existing business operations for OnePlus Europe continue to proceed as normal,” a OnePlus spokesperson informed Express.co.uk. “All users’ after-sales support, software updates, and rights commitments are fully guaranteed.”

Other areas have additionally responded to the report with OnePlus North America saying it “continues to operate, with full guarantee of users’ after-sales support, software updates, and rights commitments.”

OnePlus India denied there is hassle afoot.

“Recent unverified reports claiming OnePlus is shutting down are false. OnePlus India’s business operations continue as normal. We urge all stakeholders to verify information from official sources before sharing unsubstantiated claims.”

This newest report cites falling OnePlus gross sales numbers in comparison with Oppo, with gross sales dropping more than 20 % in 2024. India, a key market for OnePlus traditionally, was additionally stated to be denting outlook, with OnePlus holding simply a 3.9 % market share in 2024, in comparison with Oppo’s 12 %.

With gross sales stalling in China, North America and Western Europe, Android Headlines says “OnePlus has almost nowhere left to sell phones”, occurring to say its US HQ in Dallas was closed in 2024.

For what it’s price, OnePlus’s UK operation appears unaffected. The firm has UK workers and employs a PR company that handles machine critiques and press release distribution to media. I just lately acquired the OnePlus 15 for review, and have been provided different merchandise as just lately as November.

It’s at all times a disgrace when a huge smartphone brand finds it may possibly’t proceed within the very aggressive industry. But OnePlus’s final destiny appears to be more sophisticated than the current demise of Asus, which had pulled out of a number of markets earlier than pulling the plug.

OnePlus nonetheless sells telephones in lots of worldwide markets – nevertheless it is one to watch, if solely as a result of these rumours have swirled earlier than, and Oppo and OnePlus have been converging over the previous few years.