Kyle Busch boosted by NASCAR backer after $540M – Sports News
Just days after he offered his brother forward of his NASCAR Hall of Fame induction, it has been confirmed Kyle Busch will probably be sponsored by Rebel Bourbon during the upcoming 2026 season.
“Kentucky-based Rebel Bourbon will continue their partnership with Richard Childress Racing in 2026, building upon a successful program that celebrates bold originality and a rebellious spirit,” learn a assertion on the RCR web site.
“Rebel Bourbon’s award-winning wheated recipe, known for defying trends and being unapologetically bold, will continue to be the official bourbon of Richard Childress Racing and a multi-race primary sponsor of Kyle Busch and the No. 8 team in the NASCAR Cup Series.”
Just final 12 months, Rebel Bourbon projected its 2025 internet gross sales to fall between $520 million and $540 million. The Kentucky-based bourbon company initially partnered with RCR back in 2024, and the pair has labored on a quantity of initiatives collectively exterior their sponsorship.
They launched a limited-edition Kyle Busch 108 Single Barrel Bourbon and Rebel 100 Childress Vineyards Cabernet Franc Barrel Finish.
“Rebel Bourbon’s approach to racing closely matches their bold but defiantly smooth premium wheated bourbon,” added RCR president Mike Verlander.
“Our partnership reflects a shared willingness to challenge convention, and we’re proud to help introduce Rebel’s unmistakably smooth, yet confidently outspoken, spirits to NASCAR fans.”
Their 2026 sponsorship of Busch’s No. 8 Chevrolet will start within the Cup Series at Circuit of the Americas in Austin, Texas, at the start of March. Each of their major races will see Busch’s car adorned in “custom paint schemes and fan-driven initiatives.”
“Rebel Bourbon celebrates real rebels like Kyle Busch whose rowdy spirit and fearless, unconventional approach to racing has defined his successful NASCAR career,” stated Rebel Bourbon model supervisor Philip Lux.
“As the official bourbon of Richard Childress Racing, the No. 8 Chevrolet, and two-time NASCAR Cup Series Champion Kyle Busch for a third consecutive year – we’re revved up and ready to bring this year’s Rebel sponsorship to life on and off the track for fans.”
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