Major threat to UK as Chinese cars ‘promoting | Tech News
The UK car industry faces one other main threat as Chinese cars are proving fashionable amongst British motorists. According to Startline Motor Finance, car sellers are reporting that Chinese automobiles are “selling quickly”, with prospects eager on getting their fingers on new fashions.
Paul Burgess, CEO at Startline Motor Finance, stated: “In the final couple of years, Chinese new entrants have made a sizeable impression within the new car market with a flood of new fashions and the fast institution of substantial vendor networks.
“Stock is now beginning to filter through into the used sector and it’s clear that a large proportion of dealers are enthusiastic about their arrival. Their proposition in the used sector is similar to new – these are models that represent good value and have high retail appeal.
“It’s interesting that every dealer we surveyed who had sold a Chinese car reported that they sell quickly. A fast turnaround is obviously a key metric for motor retailers seeking stock.”
In comparison, car brands with large bases in the UK suffered, with Nissan sales down 16.65% year-on-year, while Vauxhall recorded a small 1.89% rise. Despite the success of Chinese vehicles, some dealers are more wary of overstocking on the new models too soon.
According to the ballot, 37% stated they’re ready to see how dependable Chinese cars show to be, with 20% claiming that shopper awareness is low.
Paul added: “Objections from other respondents indicate a degree of wariness that might be applied to any unfamiliar car brand but to us, it seems likely worries over reliability and manufacturer support are likely to disappear relatively soon.”
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