Liverpool FC and NASCAR collaboration delivers – Sports News
Chris Buescher can have a Liverpool impressed livery at a race in June (Image: RFK Racing)
Liverpool Football Club will probably be featured on an RFK Racing car as half of a collaboration involving the membership’s world sponsor, Trimble Inc.
The particular design will function on No. 17 Trimble Ford Mustang pushed by Chris Buescher, marking a crossover collaboration between soccer and NASCAR whereas additionally celebrating the 2 sporting organizations, that are owned by Fenway Sports Group, with Trimble being a world sponsor throughout each groups.
Supporters attending the Premier League Mornings Live occasion in Tampa on April 18 and 19 will get an unique first take a look at the car forward of its race debut at Sonoma Raceway in June. The two-day fan pageant will embody stay match screenings, interactive fan experiences, and particular visitor appearances, offering an excellent stage to unveil the car forward of its on-track debut. Meanwhile, Kevin Harvick sends a stark warning to Alex Bowman after the Hendrick star’s racing comeback.
Buescher’s particular livery will function Liverpool’s iconic purple sweeping throughout the bodywork, whereas RFK Racing’s signature design components are reimagined within the membership’s white and inexperienced accent tones.
The car will even showcase the membership’s Liver Bird crest on the door panel as a central visible function, whereas sponsor Trimble Inc. can have outstanding branding throughout the hood, quarter panels, and rear deck, finishing a daring crossover design.
The No 17 Ford Mustang will mix soccer and NASCAR (Image: RFK Racing/X)
Chip Bowers, president of RFK Racing, stated: “This is a special opportunity to connect three world-class organizations. Liverpool FC has one of the most passionate global fan bases in sports, and Trimble’s sponsorship made it possible to bring that global energy to life on one of our cars in Sonoma, at a time when the world’s attention is on soccer in the US. It’s a powerful moment for all three brands.”
This crossover arrives at a time of heightened curiosity in soccer within the United States. The Sonoma race is scheduled much less than two weeks earlier than the conclusion of the World Cup in New Jersey and comes simply a month forward of Liverpool’s U.S. preseason tour. During the tour, the Reds will face Sunderland AFC in Nashville on July 25, Wrexham AFC in New York on July 29, and Leeds United in Chicago on August 2.
Speaking in regards to the activation, Kate Theobald, industrial director at LFC, stated: “Collaborating with our global sponsor Trimble to feature on RFK Racing’s car is an exciting moment for the club.
“It allows us to show up in a completely new sporting environment and connect with supporters in a way that feels fresh and unexpected, particularly in the US, where we have the fastest-growing fan base of any Premier League club. Unveiling the car in Tampa, in front of fans, is the perfect way to bring that moment to life as we look ahead to returning this summer for our 2026-27 US pre-season tour.”
Alongside the on-track activation at Sonoma Raceway, a devoted merchandise vary impressed by the Liverpool FC livery will probably be launched, permitting followers to have interaction with the collaboration past the race weekend.
The initiative is designed to deepen crossover appeal between RFK Racing’s NASCAR viewers and Liverpool’s world supporter base, strengthening engagement throughout each motorsport and soccer communities.
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