Party City makes comeback across California – Business News
Party City is bringing back the balloons.
The once-dominant occasion provide chain — which filed for chapter 5 days earlier than Christmas 2024, after forty years within the business — is plotting a comeback in California and past by a new partnership with Staples, the businesses introduced Tuesday.
The deal will convey “mini” Party City retailers — which at the moment are out there inside more than 700 Staples areas nationwide — in more than 100 shops across California, successfully turning the retailer into a one-stop store for every thing from printer ink to birthday balloons.
Party City filed for chapter in 2024 after 40 years within the business. Getty Images
Just in time for commencement season, the in-store popups will stock Party City staples like helium balloons, decorations, tableware and occasion favors — whereas tapping into Staples’ current print companies for customized banners, invites and yard indicators.
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The transfer alerts a main pivot for Party City, which is leaning on partnerships to rebuild its footprint after its financial collapse rocked the retail world.
“By bringing Party City into Staples stores, we’re expanding what customers can accomplish in one place,” Staples U.S. Retail President Marshall Warkentin stated in a assertion, touting the combo of occasion provides and same-day printing as a “complete solution for celebrations.”
The comeback contains popups in more than 100 Staples shops in California. Getty Images
The corporations stated there are plans to broaden to even more areas all through 2026. Getty Images
“By bringing Party City into Staples stores, we’re expanding what customers can accomplish in one place,” Staples exec Marshall Warkentin stated in a assertion. Jimin Kim/SOPA Images / Shutterstock
Party City’s new possession echoed that sentiment, pitching the rollout as a solution to convey the model “to more places than ever before” by tapping Staples’ national attain and neighborhood presence.
The collaboration comes as demand for celebration spending stays robust — with almost 4 million high faculty college students anticipated to graduate in 2026 and billions already being shelled out yearly on events and occasions.
Customers hitting the revamped shops can anticipate offers to sweeten the launch, together with buy-two-get-one balloons, discounted occasion provides and inflated balloon bouquets beginning underneath $20.
The corporations stated the partnership is simply getting began, with plans to broaden to even more areas all through 2026.
For Party City, it’s a second act constructed inside another person’s store — however one that might put the struggling model back in entrance of tens of millions of buyers across California, and the US as a complete.
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