Five NASCAR tracks strike groundbreaking – Sports News
Five of NASCAR’s most storied racetracks have struck a first-of-its-kind partnership with Airbnb.
It makes the $80.54 billion lodging platform the Official Lodging Partner for Bristol Motor Speedway, Darlington Raceway, Martinsville Speedway, North Wilkesboro Speedway and Talladega Superspeedway starting with the 2027 NASCAR season.
The integration offers followers a seamless solution to uncover close by lodging when planning race weekend journey.
Airbnb says that 63 % of US Census tracts comprise listings from home-sharing hosts however no resorts in any way.
The 5 tracks chosen for this initial partnership sit in precisely these varieties of communities — Darlington, South Carolina; Martinsville and the encompassing Southside Virginia area; Talladega, Alabama; Bristol and the Tri-Cities space of northeast Tennessee; and Wilkes County, North Carolina, home to North Wilkesboro.
These are locations the place race weekend demand dramatically outpaces the accessible typical lodging provide, and the place native residents have been informally internet hosting followers for many years.
Airbnb’s Head of US East Business, Adam Alfandary, framed the partnership as a approach of formalizing and amplifying one thing that already exists organically in NASCAR nation.
“There are few events more deeply woven into the fabric of American communities than NASCAR,” he stated. “The racetracks in this partnership sit in towns where hotel rooms are scarce but the welcome runs deep, especially places like Darlington, Talladega, and North Wilkesboro, where neighbors have been opening their doors to race fans for generations. This partnership puts locals at the front of the pack and helps communities that make race weekends possible share directly in the economic opportunity it creates.”
NASCAR’s Vice President of Track Sales, T.R. Stape, described the association as an extension of what the game’s heritage tracks have at all times represented.
“Our NASCAR racetracks sit at the center of some of the most passionate fan experiences in sports because they are deeply rooted in the culture and communities they call home,” Stape said. “Together, we’re helping extend the impact of our events beyond the track and into the surrounding communities that play such an important role in every race weekend.”
Airbnb listings on collaborating racetrack web sites might be accessible forward of the beginning of the 2027 season. The company was based in 2007 and now has more than 5 million hosts who’ve welcomed over 2.5 billion visitor arrivals in virtually each nation globally.
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