Robby Starbuck renews Harley-Davidson boycott call – Business News
Robby Starbuck is renewing his boycott call in opposition to Harley-Davidson, accusing the long-lasting bike maker of elevating executives who supported instructional supplies discussing white privilege, gender id and intersectionality — and arguing that riders who buy Harleys are not directly funding a “radical ideology.”
The conservative influencer, who is understood for forcing some of America’s greatest corporations to roll back range, equity and inclusion initiatives, mentioned Harley-Davidson has didn’t change course regardless of beforehand signaling it could abandon controversial DEI efforts.
“I regret to inform you unfortunately today I am going to have to expose them again,” Starbuck mentioned in a Wednesday social media post
Conservative influencer Robby Starbuck is renewing his boycott marketing campaign in opposition to Harley-Davidson. YouTube/@RobbyStarbuck
In 2024, Harley-Davidson promised to drop DEI initiatives within the face of strain from activists together with Starbuck.
His newest broadside facilities on the company’s CEO Artie Starrs and Chief Brand Officer Marcus Fischer, whom Starbuck accused of bringing DEI efforts, LGBTQ-related packages, transgender-inclusion efforts and race-conscious office insurance policies into organizations they beforehand led.
Starbuck mentioned Harley-Davidson riders ought to “leave and go to another brand,” arguing that the company’s management has doubled down on progressive company tradition as an alternative of restoring what he known as the bike model’s “masculine” and “pro-American” id.
Starrs took over Harley-Davidson after serving as CEO of Topgolf and president of Pizza Hut.
It’s time to show Harley-Davidson… AGAIN! What I discovered reveals stunning stupidity. I now see @harleydavidson as hopelessly woke.My earlier videos exposing Harley resulted in a big stock collapse and guarantees that they’d change, however… have they?My investigation into their… pic.twitter.com/8rdE1do0Ny— Robby Starbuck (@robbystarbuck) June 3, 2026
Starbuck pointed to LGBTQ initiatives at Topgolf during Starrs’ tenure, together with a company Pride group and help for an LGBTQ golf event that raised money for San Francisco Pride.
He additionally singled out Pizza Hut’s partnership with First Book on anti-racism instructional supplies whereas Starrs was main the pizza chain.
Starbuck claimed the supplies promoted white privilege, microaggressions, intersectionality, gender id and equity — which he described as “Communism.”
“Anybody who would put this vile garbage in front of teachers and students so that kids can be indoctrinated should not be running a dog-catching program, let alone one of the biggest companies on Earth,” Starbuck mentioned.
Starbuck says he’s “out of second chances” for Harley-Davidson, urging riders to desert the long-lasting bike model. JHVEPhoto – stock.adobe.com
Starbuck then directed his ire at Fischer, whom he described as one of Starrs’ first main hires.
Fischer beforehand served as CEO of advert company Carmichael Lynch, which the influencer accused of being “on the forefront of pushing DEI and advertising.”
Starbuck pointed to Fischer’s use of pronouns online, his previous posts about DEI conferences and transgender illustration in vehicle promoting, and his former company’s LGBTQ-related office initiatives.
He additionally claimed Fischer’s former company had a program “specifically for people who are not white,” which Starbuck known as “racism.”
Harley-Davidson CEO Artie Starrs is on the middle of Robby Starbuck’s newest criticism of the bike maker’s tradition. AP/Business Wire
Starbuck additional criticized the company for sending a consultant to the Cannes Film Festival for a presentation on “the stereotypes of masculinity” and for holding an workplace drag show that raised $12,000 for LGBTQ teams.
“I wish I was joking,” he mentioned. “I wish that this guy was not actually the chief brand officer of Harley-Davidson.”
Starbuck argued that Harley-Davidson’s company management “must think Harley riders are dumb” and can keep shopping for bikes regardless of the company’s direction.
Harley-Davidson is going through a renewed boycott marketing campaign from Starbuck, who says the company has didn’t abandon insurance policies he characterizes as “woke.” Anton Pentegov – stock.adobe.com
He mentioned riders ought to abandon the model and ship a message to company America with their wallets.
“Every time he got on his Harley, he felt like he was indirectly supporting a radical ideology that he disagreed with,” Starbuck mentioned, referring to UFC fighter Sean Strickland’s determination to stop driving Harley-Davidson.
Starbuck framed the battle as a check of whether or not Harley-Davidson’s model energy comes from the company or from the riders who made it well-known.
“I think what makes Harley special and what has made Harley a seminal American brand is the riders,” he mentioned.
“The truth is you are what made Harley strong and you will make whatever company you switch to strong as well,” Starbuck added.
The Post has sought remark from Harley-Davidson and Carmichael Lynch.
