Ford urges benefits claimants to ‘beat’ rule | Tech News
Ford dealerships are encouraging benefits claimants to money in on Motability financial savings earlier than a new crackdown launched by Chancellor Rachel Reeves comes into impact. Trust Ford, a giant Ford dealership group, has been working podcast adverts encouraging patrons to take benefit of the scheme earlier than guidelines are tightened.
It has drawn criticism that car manufacturers are attempting to exploit the benefits scheme to wow new prospects forward of the modifications. The Motability programme permits these receiving some incapacity benefits to forfeit money in exchange for automobiles.
The TrustFord advert says: “If you, or someone you care for, receives the higher-rate disability living allowance or personal independence payment, you may be eligible for a brand new Ford. And now, from July 1, 2026, major changes will apply to new leases. Choose your next Motability vehicle before this date and our award-winning Motability specialists will be on hand to ensure you beat the changes and keep today’s benefits for the next three years.”
However, Callum McGoldrick from the TaxPayers’ Alliance confused that the new advert risked “undermining public confidence” within the Motability scheme that’s already below intense scrutiny.
Callum added: “Motability is meant to support those with genuine mobility needs, not encourage a last-minute rush before eligibility rules tighten. There should focus on responsible promotion, not marketing that appears to encourage people to ‘beat the changes’ at taxpayers’ expense.”
TrustFord’s web site even has a countdown clock ticking down to new Motability updates from July 1. The web site additionally encourages street customers to “beat the changes”.
The web site explains: “From 1st July 2026, major changes to the Motability Scheme, including VAT/IPT taxes, lower mileage allowances (30k over 3 years), increased excess fees, and new tyre rules, will apply to new leases. TrustFord advises ordering before this date to secure current allowances and benefits.”
According to the Telegraph, a Government spokesperson stated: “The scheme is administered independently by Motability Operations, and individual dealers are responsible for their own marketing activity. We are committed to ensuring the scheme continues to deliver for the disabled people it was designed to support, and we’re reforming Motability to save the taxpayer £1bn over five years and put money back in people’s pockets.”
Express.co.uk has contacted Ford and TrustFord for remark.
Stay forward of the curve with the newest developments within the automotive world! Our web site is your final vacation spot for car information, delivering complete updates, in-depth market evaluation, and knowledgeable insights into the fast-evolving automotive industry. We convey you day by day protection on every thing from breakthrough vehicle applied sciences and industry trends to main bulletins which can be driving the long run of transportation.
Discover how these trends are remodeling the street forward! Visit us recurrently for partaking and informative content material by clicking right here. Our meticulously curated articles cowl market trends, investment methods, and key milestones in in the present day’s quickly evolving car panorama.
