Beloved pizza chain turns America’s 250th birthday – Business News
Happy Joe’s Pizza & Ice Cream is popping America’s 250th birthday into a summer-long celebration.
The Davenport, Iowa-based restaurant chain — which has three company-owned eating places, 35 home franchised places and 9 worldwide places in Egypt — is rolling out patriotic menu gadgets, household block events and sweepstakes tied to the nation’s semiquincentennial.
Tom Sacco, Happy Joe’s CEO, president and “chief happiness officer,” mentioned the marketing campaign suits the model’s roots.
“Who’s better in this country to throw a birthday party for just regular old American folks than Happy Joe’s?” Sacco informed FOX Business. “Because that’s who we are.”
From May 15 by Aug. 15, visitors who buy a specialty pizza and a Mountain Dew at taking part places can enter the “Freedom Flyaway Sweepstakes” for a probability to win one of three $3,000 journeys to Washington, DC.
The sweepstakes was initially solely tied to a Washington, DC, journey, however Sacco mentioned winners can even take the money and use it nonetheless it best helps their households.
“If celebrating to them is giving… them freedom financially to not be burdened by some of the expensive things that have happened in the last four or five years … If that’s what makes you happy, because mom doesn’t have to stress about how to pay for daycare during the summer or something like that, then that’s a huge win,” Sacco mentioned.
Tom Sacco, CEO of Happy Joe’s, in entrance of a Happy Joe’s restaurant and pizza truck. FOX News
The promotion additionally contains weekly Mountain Dew prize packs with pickleball paddles, garden chairs, blankets, Happy Joe’s attire and reward playing cards.
Happy Joe’s can be internet hosting AMERICA250 Block Party occasions on June 29 from 4 to eight p.m. with video games, trivia, music, giveaways and free slices of its crimson, white and blue birthday cake pizza.
Sacco mentioned some places could have actions similar to bounce homes, face portray, balloon makers and patriotic trivia tied to each US historical past and Happy Joe’s historical past.
From May 15 to August 15, visitors can enter the “Freedom Flyaway Sweepstakes” for a probability to win one of three $3,000 DC journeys. FOX News
“We’re going to just do some fun stuff like that,” Sacco mentioned. “… We can play the game and make it patriotic, but make it tied to Happy Joe’s kind of stuff.”
The limited-time menu contains a BBQ Brisket Pizza with Texas-smoked brisket, pickles, onions and barbecue sauce, a BBQ Chicken Pizza and an AMERICA250 Birthday Cake topped with crimson, white and blue frosting and sprinkles.
Sacco mentioned Happy Joe’s is leaning into what it has long been identified for: birthdays, households and memorable eating experiences.
The chain can even host AMERICA250 Block Party occasions on June 29, that includes video games, trivia, music, and free birthday cake pizza. FOX News
“We don’t compete on price. We don’t compete on discounting. We compete on experience,” Sacco mentioned. “Pizza gets you in the door. When you leave, we’ve created a memory. And that’s how we go about the business.”
He added that the marketing campaign provides the model a probability to have fun the nation’s milestone birthday with households throughout its markets.
“The 250, for me, is like the biggest national celebration I can ever be a part in,” Sacco mentioned. “I have the opportunity, because of Happy Joe’s, to share it with hundreds of thousands of our guests and their families around the country.”
