The Post launches Hamilton – a new way to find and – Business News
The New York Post Media Group on Tuesday launched Hamilton, a free-to-use, customized AI software for the company’s apps — enabling audiences to discuss to The Post the identical way they’d chat with a pal.
Powered by Google’s Gemini, Hamilton is an modern information expertise that brings The Post’s unmistakable voice to the period of artificial intelligence, and it comes because the publication will get prepared to rejoice its 225th anniversary this fall.
The software, which is rolling out throughout The New York Post and The California Post apps, combines conversational search, customized information digests, tailor-made suggestions and clever notifications into a single reader expertise.
Hamilton reimagines the information expertise within the Post apps with search, notifications, story summaries and suggestions powered by AI.
Named for Founding Father Alexander Hamilton, who famously launched The New York Post in 1801, Hamilton displays the group’s continued dedication to serving readers as they uncover and have interaction with journalism.
“For nearly 225 years, The Post has evolved alongside the way people consume news, from print presses to smartphones and now to AI,” mentioned Sean Giancola, Chief Executive Officer of New York Post Media Group.
“Hamilton is the next evolution of that journey, creating a more personalized and conversational way for readers to discover, understand and engage with our journalism. It puts a personalized Post newsroom in your pocket, helping readers get to the stories they care about faster, go deeper on the topics they’re following and discover more of the journalism that keeps them coming back every day.”
The app will now embrace an AI-powered, citation-backed conversational search expertise that may rework Post reporting into an interactive dialogue. Readers can ask questions, discover developing tales by way of customized follow-up prompts and immediately entry sourced solutions and associated protection from throughout The Post’s newsroom.
The app can even embrace Post Express, an AI-powered information briefing that delivers customized digests all through the day based mostly on every reader’s pursuits. Additionally, the app makes use of a customized discovery engine that constantly learns from reader pursuits and habits to floor the tales, topics and conversations most related to them.
Hamilton’s search characteristic permits readers to ask questions and converse.
The improved apps embrace customized story suggestions.
The app improve additionally highlights the voices and opinions that make the Post, the Post. With a characteristic referred to as Post Voices, readers can swipe by way of playing cards that shout out the best one-liners from the columnists and contributors they learn most.
Overall, Hamilton — which comes scorching on the heels of the profitable 2026 launch of The California Post — will make no two app experiences alike.
“Readers don’t want more noise, they want more relevance and The Post has always been at its best when it meets readers where they are,” mentioned Keith Poole, editor-in-chief of New York Post Media Group.
“Today, that means building experiences that help audiences discover, understand and engage with our journalism in entirely new ways,” he added.
“Hamilton allows readers to explore stories through conversation, creating a smarter and more intuitive way to navigate the news while maintaining the rigorous reporting, editorial judgment and unmistakable Post voice that set our journalism apart.”
Post Express curates and summarizes the tales most related to you at key factors in your day.
Never miss a story on the topics you learn most with customized picks for you on the Hamilton web page.
According to Ariscielle Novicio, Chief Technology Officer of New York Post Media Group, “Hamilton is the result of rethinking how a modern news experience should work.”
“Working with Google Cloud and leveraging Gemini Enterprise Agent Platform, we built a platform that can understand reader interests, personalize experiences in real time and create more intuitive ways to discover journalism. Our goal wasn’t simply to add AI features. It was to make The Post smarter, more engaging and more relevant for every individual reader,” Novicio added.
With secure-by-design infrastructure, Hamilton is empowering The Post and its sister websites to keep tempo with a non-stop, 24/7 newsroom.
“New York Post Media Group is setting a new blueprint for global publishing by proving how news brands can leverage AI to deliver deeply personalized experiences that keep reader privacy and control at the center,” mentioned Michael Clark, president of North America, Google Cloud.
How to obtain Hamilton
Getting began with Hamilton takes much less than a minute:
Download: Search or click on these hyperlinks for “The New York Post” or “The California Post” within the App Store or Google Play Store, faucet set up and let the app set itself up in your home screen.
Sign up: Once downloaded, open the app and signal up along with your e mail to begin receiving the most recent breaking tales and up-to-date notifications.
Activate Hamilton: Look on the tab bar on the backside of the web page the place you will note the “Hamilton” icon and an indicator studying, “Try the Hamilton page–built for you.”
Join: Tapping that popup will convey up a “Join for free to start” immediate.
Once you comply with the ultimate steps, Hamilton will greet you, prepared for you to discover the tales that matter most to you.
