NYC pizza chain Prince St. Pizza keeps local – Business News
Prince St. Pizza has constructed a cult following that features some of Hollywood’s greatest names, however the company says the important thing to taking its well-known New York slices nationwide is staying true to the unique.
The New York City-born model has expanded from its authentic SoHo store to roughly 20 places throughout the US and Canada, with guardian company Best Buddy Hospitality CEO Lawrence Longo pointing to robust demand and a relentless give attention to product high quality as drivers of that growth.
“I think it’s important to stay close to the principles that made it special in the first place,” Longo informed FOX Business. “And that comes down to the quality of the product.”
That dedication extends to the dough.
Longo stated Prince St. makes use of a New York WaterMaker system to copy the traits of New York City water at its places outdoors the Big Apple.
“Every time we sign a new lease, we get the water from that city, and we send it to the lab, and they create a filtration system that turns our water into New York City water,” he stated.
The objective is to make the pizza really feel as close as attainable to the unique Prince St. store, in accordance with Longo.
“The idea is that when you walk into a Prince St. Pizza, you should feel like you walked into a pizzeria in New York City,” Longo stated.
Prince Street Pizza is known for its pepperoni slices. Robert Miller
Known for its Sicilian-style sq. pies and pepperoni-loaded slices, Prince St. sees room for additional enlargement.
“Sicilian-style pizza hasn’t been really done right at scale across America,” he stated.
The model has additionally attracted a long record of superstar followers, together with Adam Sandler, who Longo stated has visited places in New York, Malibu and West Hollywood.
Still, Longo stated that well-known prospects don’t obtain particular therapy.
“Whether you’re a celebrity or just a regular customer, we love everybody,” he stated.
Prince St. is now targeted on building a bigger national footprint. Longo stated he’s “handpicking some of the best operators around America” with the objective of turning into the nation’s main Sicilian pizza model.
The company can be increasing past eating places.
Longo created “Delivering Happiness,” a video collection starring actor Nick Turturro as a pizza supply driver visiting friends together with Dana White, Alex Rodriguez, Bert Kreischer and Ice-T.
The project has since expanded by TikTok Radio and iHeartMedia, he stated.
“We’re becoming a media company in a way,” Longo stated.
Prince St. has additionally leaned into leisure partnerships, together with a Disney collaboration that recreated Little Nero’s Pizza from “Home Alone” at choose places.
The marketing campaign earned a Clio Award.
Despite these new ventures, Longo stated the model’s growth strategy comes back to staying “true” to what made the unique SoHo store profitable.
“How do you scale a cult brand?” he stated. “You really stay true to what made it successful in the first place.”
