NY CEO who ‘misplaced thousands and thousands’ backing Trump is – Business News
Anthony Constantino believes publicly backing Donald Trump price his company tens of thousands and thousands of {dollars}.
In reality, the founder and CEO of Sticker Mule advised me an inner audit confirmed his customized printing company, primarily based in Upstate New York, misplaced as a lot as $50 million in income after he endorsed Trump in 2024.
But slightly than be cowed by the backlash, it pushed Constantino to battle back tougher.
“This situation in America is never going to get better if somebody doesn’t power through on this and just not back down,” he mentioned.
Anthony Constantino, who tells The Post his company misplaced thousands and thousands after endorsing Donald Trump, is working to switch Rep. Elise Stefanik. Courtesy of Anthony Constantino
Now the 43-year-old CEO is headed to the overall election after clinching the Republican main within the twenty first Congressional District, which will likely be vacated by Elise Stefanik — and he is self-funding his complete multimillion-dollar marketing campaign.
“I want to be self-funding to be an independent-minded person … able to do everything that’s right,” Constantino defined of the choice to shell out thousands and thousands on the congressional bid.
That self-financing has allowed him to concentrate on the topics he cares most about — particularly, reshoring American manufacturing.
While Constantino is embracing politics now, that was by no means the plan.
Sticker Mule, primarily based in New York state, desires America to begin building again — and for home producers to improve their processes in order that manufacturing turns into quicker, cheaper and higher. Courtesy Sticker Mule
In 2016 he purchased MAGA Christmas ornaments for his mom’s aged neighbors in Florida. Because the acquisition was handled as a marketing campaign donation, a left-wing influencer publicized it. Sticker Mule grew to become, in Constantino’s telling, one of the primary firms to face a full-scale cancellation over Trump help.
“Tens of thousands of Democrats were writing us hate mail,” he recalled. “We just woke up one day, and it was like all hell broke loose … You never had a day where 10,000 people tell you they hate you, they’re going to destroy your company.”
That expertise made Constantino more invested in talking up; after the 2024 assassination attempt on Trump, he felt compelled to be more assertive — and despatched an electronic mail to his company’s mailing record, endorsing the previous president.
“Donald Trump got shot. And at that point, I just said, like, ‘All right, you know, enough’s enough,’” Constantino defined. “That expertise … actually woke me up to how unhealthy the left has turn out to be.
Constantino believes his business — which produces customized stickers, labels, packaging, attire and different merchandise from amenities in New York — can function a blueprint for manufacturing domestically and bringing jobs back to the US. Courtesy Sticker Mule
“I’ve been scared to tell people that I was a Trump supporter. But 1787005295 I want people to know I am a Trump supporter,” he mentioned. “And nobody should be scared to say that.”
Constantino claimed his company misplaced roughly 250,000 clients after the endorsement. The backlash additionally broken the company’s promoting effectivity.
“We took a major hit in search,” Constantino mentioned.
After all that, he felt like he had nothing else to lose. When he realized that the North Country seat long held by Elise Stefanik can be open, he determined to behave.
Constantino believes his business — which produces customized stickers, labels, packaging, attire and different merchandise from amenities in New York — can function a blueprint for manufacturing domestically.
Constantino, who was raised within the Rust Belt, desires to revive manufacturing in America. “I grew up in a manufacturing town … I saw manufacturers getting destroyed my whole life.” Courtesy of Anthony Constantino
Raised in the Rust Belt, he has watched as factories have been hollowed out throughout upstate New York.
“I grew up in a manufacturing town … I saw manufacturers getting destroyed my whole life,” he mentioned. “My whole town is covered in empty buildings [that] used to be great factories.”
Sticker Mule, he mentioned, was constructed as a response to that decline.
“The customer really wants a high quality product that’s made locally and shipped to them quickly,” he mentioned. “But the distribution layer is like, let’s go to China, right? Because that’s cheaper.”
He believes the reply is to begin building again — for American producers to improve their processes till home manufacturing turns into quicker, cheaper and higher.
“We have to start innovating again in the manufacturing space,” he mentioned. “All of our brain power in America in the last 10 to 20 years … went to software. You can innovate in software, but you can innovate in hardware too … In order to bring manufacturing back to America, you have to design your own machines.”
Constantino additionally pushes back on one of the central fears about automation: that it kills jobs.r
“I’m constantly automating. But my growth was so good that I could automate and grow employment and raise wages at the same time,” he mentioned.
