New Erewhon grocery store opens amid swift SoCal – Business News
The smoothies are coming!
Ritzy California grocer Erewhon is set to open its first ever location exterior of LA county, bringing $20 smoothies and cups of “sacred water” to Ventura County.
Erewhon will formally open at Lakes Mall in Thousand Oaks on August 26, changing into the chain’s northernmost location.
The stylish grocer now has 14 complete areas throughout SoCal, along with a
“tonic bar” promoting smoothies at New York City’s members-only membership Kith Ivy.
The location would be the grocer’s 14th outpost. Google Maps
A grand opening occasion to launch the store will happen from 9am to 9pm on August 26. On opening day, Erewhon members can decide up complimentary luggage and flowers, in addition to store-specific merchandise together with hats and candles.
The store can also be offering unique menu objects, together with a steak sandwich on a toasted baguette, and the “Amidst the Oaks smoothie”, containing pineapple, coconut water,, uncooked ginger, basil, spirulina and mint.
A portion of the proceeds from the sale of the smoothie will probably be donated to Manna Conejo Valley Food Bank, a native free food pantry that companies people and households experiencing food insecurity.
The grocer has been steadily increasing its LA footprint in recent times, opening new areas in LACMA and West Hollywood earlier this yr.
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Next month, the influencer hotspot will increase to Orange County with a location in Costa Mesa. The chain will head Downtown in June of 2027. Its Pacific Palisades location, which was closed for the reason that 2025 Palisades fire, reopened at Rick Caruso’s Palisades Village earlier this month.
The model is beloved by health nuts and influencers for its signature celeb-branded smoothies, which price upwards of $20 a pop.
On opening day, followers can decide up store-specific merchandise and unique menu objects. Getty Images
Erewhon will increase south of LA to Costa Mesa in September. Jonathan Alcorn For CA Post
Hundreds of followers descended upon the grand opening of Erewhon West Hollywood in February, with some devotees arriving as early as 6.a.m to grab $150 restricted version tote luggage and hoodies.
“I’m a New Yorker, but one of the biggest perks of living in LA is Erewhon,” Erewhon fan Zarna Mahen Joshi instructed the Post on the opening.
“If they’re going to do a grand opening, I’m going to be here.”
The grocer chain is an influencer watering gap, recognized for expensive smoothies and novelty objects. Jonathan Alcorn For CA Post
The model additionally provides a number of expensive memberships. Its $200 annual membership comes with a free month-to-month smoothie and unique reductions from companions together with Lululemon and Cadillac of Beverly Hills.
Shoppers who spend more than $5,000 a yr are granted entry into the grocery store’s “Premier” membership tier, whereas those that spend more than $15,000 a yr be a part of the “Reserve” tier. These rarified tiers offer free supply, precedence checkout, and the privilege to skip the road on the smoothie counter.
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