Meghan McCain merges YouTube show with podcast – Business News
Meghan McCain is rebranding her newly launched podcast and folding it into her different streaming show resulting from paltry viewership numbers.
McCain, the veteran media pundit and former “View” co-host, introduced earlier this month that she can be merging her twice-weekly “Happy Hour” show with her “Citizen McCain” podcast and ditching the previous’s title.
“Our podcast is going to be our live show on 2way like we have been doing — just now with our original Citizen McCain name because quite frankly all of you like it and the brand is already on our TikTok, socials, etc,” McCain wrote on her Substack e-newsletter web page.
Meghan McCain is rebranding her newly launched podcast and folding it into her different streaming show resulting from paltry viewership numbers. 2WAY/YouTube
McCain, the daughter of the late Sen. John McCain, launched “Happy Hour” earlier this 12 months after she was signed by 2way, a media startup based by Mark Halperin, the previous MSNBC persona who was compelled out of his job resulting from allegations of sexual misconduct during his stint at ABC News.
The shift comes amid underwhelming viewership numbers for “Happy Hour,” which launched in February.
Its most up-to-date full episode earlier than the transition, which options an interview with Fox News media critic Joe Concha, garnered simply over 4,300 views on YouTube.
By comparability, a two-minute clip from an earlier episode, headlined “Joe Biden’s Staff ‘All Hated Kamala Harris’,” is the channel’s most-watched McCain section, racking up almost 81,000 views since February.
The show will proceed airing reside on YouTube Mondays and Wednesdays, however will transfer from 5 p.m. Eastern Time to midday Eastern Time. Episodes will even be out there on Apple and Spotify.
While McCain assured her viewers that “NOTHING about the content is changing,” she acknowledged the show’s winding trajectory.
“This journey with Citizen McCain has been a rocky one with different partnerships,” she wrote, however added that she and co-host Miranda Wilkins are “very confident” of their partnership with 2way.
McCain launched her “Happy Hour” YouTube show earlier this 12 months after she signed with 2way, a media startup based by political journalist Mark Halperin. Richard Shotwell/Invision/AP
The new model of “Citizen McCain” premiered May 5, with McCain stating during the printed that “Happy Hour is no more.”
Despite the reboot, viewership stays modest. None of the full-length episodes have surpassed 5,000 views on YouTube, and the “Citizen McCain” channel counts simply 2,650 subscribers as of Thursday.
Moreover, new content material is being posted completely on the “Citizen McCain” YouTube web page — not on 2way’s most important channel, which final featured McCain’s content material on April 30.
Halperin’s 2way community, promoted earlier this 12 months as a hub for bipartisan political discourse, has had its own struggles gaining traction.
The channel averages about 83,000 each day views on YouTube and has 78,400 subscribers, in response to Social Blade.
Since launching, 2way has launched over 2,200 videos, totaling roughly 22.8 million views.
McCain is folding her “Happy Hour” show into her unique podcast titled “Citizen McCain.” @CitizenMcCain/YouTube
McCain’s determination to work with Halperin drew consideration given her prior criticism of him following sexual misconduct allegations in 2017.
Halperin, who was accused by more than a dozen ladies, denied the allegations however misplaced outstanding roles at MSNBC and Showtime.
McCain informed the British publication Independent that her views had advanced.
“With age comes wisdom and different perspectives on people,” she mentioned.
“I am now a 40-year-old mother of two… Like Mark, at this point in my life I believe in giving people the presumption of grace and forgiveness as I would like it in return.”
Halperin has since reestablished a media presence, contributing to Newsmax and internet hosting a podcast on Megyn Kelly’s new media enterprise.
Representatives for McCain and Halperin didn’t reply to requests for remark.
