FOX drops hint on NASCAR future after Indy 500 – Sports News
FOX Sports has hinted it might alter its NASCAR advertising and marketing strategy following the 2025 Indianapolis 500, received by Alex Palou to internet a enormous sum of prize money, producing larger viewership in comparison with the Daytona 500.
The Indy 500 attracted 7.05 million viewers, peaking at 8.4 million, whereas the Daytona 500 garnered 6.76 million viewers, peaking at 7.96 million. This marks solely the third time in 30 years that the Indy 500 has surpassed the Daytona 500 in viewership, resulting from 4 possible elements.
FOX Sports has had an up-and-down season with NASCAR protection, coming beneath fire after a number of fan and driver complaints however nonetheless incomes award recognition.
Robert Gottlieb, FOX Sports’ president of advertising and marketing, indicated that this yr’s NASCAR advertising and marketing method could not replicate future methods. He said: “I wouldn’t draw any conclusions from what we did this year to market NASCAR to what next year might look like.”
“Every season is different — the challenges and opportunities each year are different. We’ve just finished this week, so we have not yet begun to look back, evaluate and kind of game-plan for moving forward — so that’s still to come.”
“I will say, the performance, ratings and racing we had, it was another great season. We’re proud to be the flagship partner of NASCAR and next year will be an even greater season and of course we’ll do everything we can to let folks know how great NASCAR is as well.”
FOX Sports’ inaugural broadcast of the Indy 500 was closely promoted, together with commercials during Super Bowl LIX, which reached over 120 million viewers. CEO Eric Shanks, an Indiana native and lifelong Indy 500 fanatic, prioritized buying broadcast rights for the race, aiming to make it one of FOX’s premier occasions.
In distinction, FOX’s NASCAR protection this yr was half of a new seven-year media rights settlement that started in 2025, sharing broadcast tasks with NBC, Amazon Prime Video, and TNT Sports. FOX’s portion contains the primary 14 Cup Series occasions, such because the Daytona 500, with 5 races on the primary FOX community and 9 on FS1.
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The Daytona 500 confronted a almost four-hour rain delay, doubtlessly impacting its viewership. Meanwhile, the Indy 500 additionally skilled weather-related interruptions however had shorter delays, permitting for a more constant broadcast schedule.
FOX Sports’ dedication to enhancing its motorsports protection is obvious in its investment in revolutionary broadcasting components for the Indy 500, such because the “ghost car” graphic and the inclusion of high-profile figures like Tom Brady and Danica Patrick within the broadcast.
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