NASCAR fans see latest Amazon Prime ratings as – Sports News
Amazon Prime Video’s debut season in NASCAR has seen the streaming giants make important good points in key demographics after internet hosting three races on the platform in 2025. Prime Video carried the Coca-Cola 600 at Charlotte for its debut, which noticed Kyle Larson undergo a double Indy 500-NASCAR DNF.
Nashville adopted it, received by 2023 champion Ryan Blaney, and Michigan final weekend, received by one of the Championship favorites, Denny Hamlin. NASCAR has seen a drop in viewership from its more conventional, older viewers amid its stint on Prime Video, nevertheless it has seen the game make important good points in youthful demographics and has earned reward for its protection.
However, senior FOX Sports government Michael Mulvihill has branded NASCAR’s gain in youthful viewership on the expense of its conventional base a “predictable spin.” Overall, NASCAR’s viewership on Prime Video has been much like that of the NFL’s debut on the streaming platform three years in the past.
Viewership has been down double-digits general — however up double-digits in the important thing younger grownup demographics, which is being touted as a important win for NASCAR. Cup Series racing on Amazon Prime Video has averaged 2.27 million viewers by means of the three races in Charlotte, Nashville, and Michigan, which is a 21% lower from final 12 months’s three equal races on FOX and FS1 at Charlotte, St. Louis and Sonoma, which averaged a viewership of 2.88M.
The more constructive numbers show that viewership is up almost a third amongst adults 18-34, from 177,000 to 233,000, 11% amongst adults 18-49, from 475,000 to 600,000, and 21% amongst adults 25-54, from 642,000 to 706,000. As the demographics age, the stark drop rears its head.
Viewership amongst adults 55+ is down 40% from 2.03M million final 12 months to 1.21M this 12 months. The earlier 12 months’s TNF on Prime Video yielded comparable outcomes, posting a 28% lower from the prior 12 months on FOX however an 11% increase in adults 18-34.
Nonetheless, some NASCAR fans align with the game and imagine there are positives to take from the latest figures. “This is a win for NASCAR. People will try to spin this as a negative, but in the long run, this is a win,” one tweeted.
“Showing the age streaming platforms and age of NASCAR fans, overall good to see younger people watching,” one other stated. “Massive win for NASCAR, the older generation will always complain but finally numbers moving in the right direction,” a third reacted.
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“Sorry but the gains with younger viewers is a major win and worth the overall decline in viewership,” a fourth acknowledged. “There’s a strong case that a double-digit drop in total viewership is worth it if it means a double-digit gain in the young demos,” a fifth reacted,
“Something the NHL should consider — though with about 350K avg viewership on cable, a move to Prime could make that overall number alarmingly small.”
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