Rebag’s Amazon deal could upend how we shop for – Business News
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Rebag, the fast-rising luxurious resale powerhouse, introduced its partnership with Luxury Stores on Amazon on June 10, bringing almost 30,000 authenticated pre-owned luxurious gadgets — together with Cartier, Chanel, and, Hermès — to the platform.
Rebag joins the likes of myGemma and What Goes Around Comes Around — classic luxurious storefronts already established on Amazon — increasing the e-tailers growing secondhand fashion footprint.
While Rebag remains to be smaller than resale heavyweights like The RealReal, which introduced in $549 million in income in 2023, or Vestiaire Collective, valued at $1.2 billion, its tech-driven strategy continues to set it aside in a crowded luxurious resale market.
The Amazon partnership permits Rebag to scale shortly with out counting on high-overhead storefronts or thin-margin mass resale, because of its direct buy model, making it a excellent pairing with Amazon’s attain and pace.
This strategic transfer additionally positions Rebag to compete more aggressively with bigger resale gamers, primarily making uncommon luxurious finds as simple as ordering toilet paper and a Birkin bag with a single click on. A Birkin bag discovered on Rebag at present begins as low as $12,670, a relative steal in comparison with typical costs that vary from $30,000 to effectively over $200,000 for beforehand owned fashions.
The rollout follows Amazon’s earlier luxurious partnership with Saks, introduced this spring, which introduced ready-to-wear runway items from manufacturers like Balmain and Dolce & Gabbana to the e-commerce giant.
But the place Saks brings new-season luxurious, Rebag presents past-season, pre-loved investment items, making Amazon a one-stop vacation spot for each ends of the fashion spectrum.
Amazon could also be quietly stacking its deck of secondhand energy gamers, and the strategy is beginning to show.
The secondhand market is predicted to grow 2.7 instances sooner than the general world attire market, based on ThredUp’s 2024 Resale Report. The world resale demand is projected to succeed in $367 billion by 2029, making Rebag — and now Amazon — a key participant sooner or later of fashion.
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Rebag was based in 2014 by Charles Gorra, a Harvard Business School graduate whose expertise at Goldman Sachs, TPG Capital, and Rent the Runway uniquely positioned him to disrupt the luxurious resale market. His mix of finance and fashion-tech acumen has helped construct client trust and drive the model’s growth.
“Our partnership with Amazon creates greater access to luxury resale for customers across the U.S.,” Gorra advised The Post. “It introduces a new, convenient way to shop for luxury items with fast delivery and broadens Rebag’s awareness and reach with the goal of making resale more accessible.”
It’s a distinctive shift: Amazon buyers can now obtain authenticated investment items by means of Rebag in simply two days. Items might be searched by actual specs and delivered straight to their door.
Brick-and-mortar places in New York, Los Angeles, Florida, and Bloomingdale’s outposts have already made Rebag a acquainted title amongst buyers. But this Amazon partnership takes issues to a complete new stage, making uncommon luxurious finds even simpler to trace down — and of their palms — in as little as two days.
Given inflation’s influence on the financial panorama, Rebag’s entrance into Amazon’s digital platform couldn’t have come at a higher time for buyers looking for luxurious items at more accessible price factors.
Amazon will now change into the place the place you’ll be able to order groceries, necessities and aspirational purchases. If luxurious turns into accessible on the world’s largest e-commerce platform, one has to surprise, will we ever need to shop anyplace else?
This article was written by Emma Sutton-Williams, New York Post Commerce Writer/Reporter and resident fashionista. Emma is one of the best-dressed girls in The Post’s workplace, and in addition recognized for discovering an unbelievable deal on anyone of her fashionable outfits. Divulging on every part from the most-popular and most-underrated purse manufacturers to her trustworthy ideas on Kim Kardashian’s Skims undergarments and attire, Emma has cultivated an eye for fashion and an experience for figuring out the garments and equipment value your coin. At the identical time, she proudly fashions the merchandise she picks so you’ll be able to see their match and performance first-hand. Emma has been creating buying guides for The Post since 2024, and beforehand held bylines in Rolling Stone, Oprah Daily, Parents, InStyle, StyleCaster and more.
