A car brand is aiming to drive traffic to its | Tech News
Taking the plunge into electric autos has by no means been so literal as new car brand Leapmotor’s electrifying advertising stunt gives thrill-seekers a bungee leaping expertise for zero value. Customers are being baited with a hair-raising 50-metre high bounce from a crane – the stature of an Olympic swimming pool – in a drive to appeal to curiosity of their showrooms.
The occasion, staged at Coram’s Fields within the coronary heart of London, is occurring at this time [Wednesday June 25] between 10am and 5pm, the place up to 100 plucky people can grab the prospect to bungee free of charge on a first come, first served premise. Leapmotor’s goals to encourage drivers nonetheless utilizing petrol powered automobiles to make the swap to electric.
Anyone courageous enough to bungee will get pleasure from a full panoramic view of London earlier than they bounce. They’ll get the prospect to absorb iconic landmarks similar to The Shard, The London Eye, and The BT Tower in full view as they hurtle in the direction of the ground.
Damien Dally, MD of Leapmotor UK, stated: “The thought of doing a bungee jump will be quite a daunting one for many.
“But generally you need to get out of your consolation zone and take a leap – like making the swap to electric.
“So, if you fancy stepping out of your comfort zone, please come down to Coram’s Fields and say hello.”
Leapmotor made its UK entrance in early 2025 with two fashions – the city-friendly T03 and the family-focused C10 SUV. They have since partnered with Stellantis to distribute their automobiles nationwide.
Stellantis boasts an spectacular 130-year historical past within the UK automotive sector and is one of the largest names within the business.
Damien added: “We couldn’t think of a more fitting way to launch our brand into the UK by helping Brits literally take the ultimate leap, a bungee jump from a 160-feet-tall crane.”
“Leapmotor is on a mission to be the best value EV brand in the UK and make electric driving accessible to everyone.
“It is clear many drivers are nonetheless nervous about making the swap to electric, however we consider our offering is the right first step into electric.”
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