New NASCAR manufacturer may pick drivers with – Sports News
RAM is returning to NASCAR with a splash of innovation to shake up the established order and may shoot a full-on actuality TV show to seek out drivers for the model. The iconic American truck model is pushing for a 2026 return to the NASCAR Truck Series, and if issues go to plan, a Cup Series run by 2027.
But it is not nearly building engines, discovering the best crew chiefs, creating unforgettable paint schemes on race day, and recruiting veteran drivers. RAM reportedly needs to seek out its drivers the new method America has created beloved social stars: by way of a drama-filled competitors show.
The model is significantly contemplating launching a actuality show by way of Sports Business Journal. The show would pit drivers towards one another for a probability to hitch the NASCAR Truck Series workforce, drawing inspiration from UFC President Dana White‘s system.
White’s UFC expertise pipeline options applications just like the Contender Series and The Ultimate Fighter. The UFC boss just lately narrated RAM’s new “Never Stop Being American” industrial, which earned 3.2 million views in three days on YouTube.
White’s historical past with RAM additionally noticed the truck model beforehand sponsor the UFC earlier than the TKO Group merger introduced the UFC and WWE underneath one umbrella. That precise synergy and actuality system may bleed over into stock car racing.
The company hasn’t introduced any drivers or confirmed groups simply but. Behind the scenes, RAM has been discussing with truck sequence groups since no less than June. CEO Tim Kuniskis mentioned he needs entertaining drivers on the workforce who’re additionally “legit, serious” threats to win races.
Rumors linked ARCA Menards Series rookie and YouTuber Garrett Mitchell to securing a 2026 Truck Series seat. Although Kuniskis dismissed these rumors, the supposed curiosity highlights the type of hybrid racer-content creator RAM is open to exploring because it enters its new period.
Another massive identify, Kuniskis talked about, was three-time Cup Series champion Tony Stewart. The Stewart-Haas Racing frontman already has ties to the model by way of drag racing and could possibly be pivotal in launching RAM’s return.
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Kevin Harvick mentioned he would help facilitate the deal on his podcast. “You’ve got one of the guys that knows how to do this already, with Tony Stewart already kind of in the portfolio. Maybe we could just convince him to drive a truck, own a team. Is there any possibility that maybe I could help you convince Tony to reemerge as that Cup owner?” he requested.
RAM left the NASCAR Truck Series in 2012 underneath the Dodge model. This time, the company feels assured that it may make it to the Cup Series by 2027.
“A lot of brilliant people, smarter than me, have told me we better plan on two years to get back to Cup,” Kuniskis mentioned. “But I’m always pushing for the quicker timeline. So I hope it’s 2026 for Truck and 2027 for Cup.”
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