Denny Hamlin unveils new paint scheme for huge new | Sports News

Denny Hamlin debuted his latest paint scheme for the upcoming NASCAR Cup Series race at Iowa Speedway after Joe Gibbs Racing (JGR) secured a much-needed sponsorship lifeline.

On Thursday, Hamlin — who not too long ago despatched a defiant four-word message because the ugly legal battle between NASCAR and 23XI rages on — unveiled the Bob’s Discount Furniture livery for his No. 11 Toyota Camry XSE. The car options a brilliant teal base with orange stretching from the highest of the hood to the roof. The company’s mascot is moreover displayed on the hood and aspect together with ‘Bob’s Discount Furniture’ written in white.

Last month, JGR introduced a multi-year partnership with Bob’s Discount Furniture as a main sponsor, with the store chain slated to make its debut as the primary sponsor on the Iowa Corn 350 on August 3.

“We are thrilled to partner with Bob’s Discount Furniture,” JGR proprietor Joe Gibbs stated in an official assertion. “Racing every weekend all across the country, we will have the opportunity to promote their great furniture at everyday low prices to race fans everywhere. We are especially excited to have the opportunity to celebrate their expansion into North Carolina at the grand opening event at their new Winston-Salem store on July 17th.”

Bob’s Discount Furniture President and CEO Bill Barton expressed a related sentiment, including: “Partnering with Joe Gibbs Racing is a natural fit for Bob’s. We’re both committed to excellence, delivering value, and engaging with communities in meaningful ways. Debuting the Bob’s-branded No. 11 car at Bob’s Grand Opening in Winston-Salem, a region with deep NASCAR heritage and our newest store location, makes this moment even more special.”

In celebration of the new partnership, Hamlin and Gibbs appeared on the grand opening of the Bob’s Discount Furniture store in Winston-Salem, North Carolina, on Thursday. The 44-year-old showcased his new paint scheme and signed autographs for followers in attendance earlier than sharing a photograph from the occasion alongside the caption: “Welcome to the 11 team, @mybobs.”

Addressing the partnership, Hamlin stated: “We’re excited to welcome Bob’s to our No. 11 team and to have their new locations opening up close to home. If you look at their marketing and social media, they do a great job being creative, so we’re really looking forward to what kind of ideas we can work on together both on and off the racetrack.”

Prior to the 2025 Cup Series season, Hamlin ended his long-standing partnerships with FedEx and Mavis Tires, however has efficiently secured agreements with Sports Clips, King’s Hawaiian, and National Debt Relief. During a media session earlier than The Clash at Bowman Gray, he admitted that JGR’s sponsorship challenges have been “maybe a little bit” worrying.

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“I mean it’s tough out there. Sponsorship is hard to come by and certainly while it’s such an important time in our sport to recognize the sponsorship dollars are not flowing like they used to, for sure. Everyone’s had to adjust quite a bit,” Hamlin stated.

“Obviously you’ve got certain aspects that JGR has to price into their pricing as well that it’s probably tough. I don’t know, it’s just part of it. But certainly having one sponsor for 20 years made things pretty easy and now it’s all kind of catching up.

“Is it concerning from my end? Maybe a little bit, but it’s probably more concerning from JGR’s standpoint.”