Portnoy’s five-word verdict sums up Barstool’s FOX | Sports News

Dave Portnoy boldly declared that “the sky is the limit” after the Barstool Sports founder and FOX Sports agreed to a blockbuster new partnership.

This week, Portnoy and FOX — which has not too long ago enacted a flurry of adjustments to its packages and expertise roster — introduced that they’d be becoming a member of forces this yr. “It’s a totally new chapter for us,” the 48-year-old stated whereas making an look on ‘FOX & Friends’ Friday morning.

“We’ve never partnered with a network as big, as many resources, as much talent as FOX Sports that is invested in us. This is a deal where I’m very comfortable, they’re as excited about it as we are. So, you know, the sky is the limit. We’re super excited, the entire company is, and we can’t wait to see what happens with it.”

As half of the watershed collaboration, Portnoy — a proud Michigan alumnus who’s stayed concerned within the Wolverines’ soccer program — will probably be featured on ‘The Big Noon Kickoff,’ the community’s school soccer pregame show. “I’m going to be on the road every single week with these guys,” he defined. “Now, they don’t have a Michigan guy on the panel. They do have an Ohio State guy even though Ohio State hasn’t beat Michigan in about 100 years. So it’s about time Michigan gets represented. Since we do run the conference, it’s only natural you have an alumni there.”

In addition to his ‘Big Noon Kickoff’ duties, Portnoy will head a FOX Sports 1 show that’s slated to air on Mondays. Barstool personalities will moreover make appearances on FS1, with plans to construct a studio in Chicago already within the works. “Our cast of characters will be on it,” Portnoy stated. “FOX Sports really wanted the Barstool feel. They want what makes us attractive, which is, you have a bunch of idiots just trying to get along in the world, make people laugh, cover sports, cover the world.”

In becoming a member of forces with Barstool Sports, Portnoy acknowledged that FOX Sports is probably going seeking to faucet into the 18-to-34 demographic, which tends to comsume the digital media company’s content material. “I’m sure that’s the goal. We have a stranglehold on that young demo, and we have for a long time. I think why FOX wants us to be true to ourselves and not really change up what we do is they want that audience to follow,” he stated. “Hopefully we bring our audience to FOX and FOX brings an audience to us.”

While Portnoy acknowledged that Barstool Sports has tried and did not companion with media giants prior to now — a short-lived deal with ESPN notably didn’t pan out in 2017 — he asserted that FOX Sports is completely different. “When we did the ESPN deal, they looked like they had a sour taste in their mouth every time they looked at me,” he stated. “They wanted nothing to do with Barstool. They were embarrassed by it, they didn’t want to touch it, they didn’t want to admit that they were associated with it.

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“Fox is the precise reverse. They’re embracing every thing they do. They’re embracing why people like us. They are mainly going to be a true companion. ESPN by no means needed something to do with us publicly. Behind closed doorways, hey we wish their viewers, we wish their people, however let’s fake like we truly don’t like them. I by no means preferred ESPN, I ought to’ve by no means accomplished a deal with ESPN. I hate ESPN, so I’m very comfortable that we’re with FOX Sports.”