Jaguar reveals new Range Rover logo after ‘woke’ | Tech News

Jaguar has revealed its new Range Rover badge, enraging followers simply months after the fallout of the company’s “woke” TV advert scandal. Jaguar Land Rover revealed a daring new design for the favored SUV model in a latest presentation to buyers.

The new emblem would be the first bespoke badge for the marque because it launched over 50 years in the past. The logo, that includes a pair of Rs weaved into an intricate sample, has been leaked forward of the launch of the model’s first electric model later this 12 months. However, the badge is already dividing opinion within many followers of the company posting their dissatisfaction online.

X consumer @kukreja_abhinav posted: “After the controversial Jaguar rebranding, JLR’s designers have come up with something even worse—the new Range Rover logo.

Meanwhile, another X user added: “Range Rover changed the logo I am buying all rovers before 2025.” X user @RyanCurcio3 said: “Looks like the new Range Rover logo is spelling out “BB.”

But, some were pleased with the new design, taking to social media to suggest the badge would work.

One X user posted: “Tbh the new Range Rover logo is cool. The brand’s cult following old and didn’t really need it, but for the future if the brand is RR… Reminds me of like GG, like ‘good game’.”

Meanwhile, X account @cetesse added: “New Range Rover logo is gonna be this years hottest bling!”

However, the badge just isn’t set to switch the prevailing Range Rover logo completely and can as an alternative serve one other objective.

A earlier assertion offered to Autocar reads: “The Range Rover Motif has been developed as a smaller image for the place our acquainted Range Rover gadget mark doesn’t match, similar to on a label or as half of a repeating sample, and within occasion areas the place an emblem is more applicable.”

The rebrand comes simply eight months after Jaguar had been criticised for his or her ‘Copy Nothing’ TV advert. The 30 second clip, which depicted fashions dancing on screen in brightly colored outfits, additionally cut up opinion on social media with many calling out the model for going “woke”.

After the advert aired, Reform UK chief Nigel Farage posted: “Even Gen Z hate the new ‘woke’ Jaguar! Mark my words, Jaguar will go bust.” Tesla boss Elon Musk even took a dig on the model, asking Jaguar bosses: “Do you sell cars?”