12% find Sydney Sweeney American Eagle ad – Business News
The uproar over Sydney Sweeney’s American Eagle ad marketing campaign has exploded on social media nevertheless it’s a completely different story elsewhere, in response to a new survey — with solely a small sliver of Americans saying they have been offended.
Just 12% of Americans mentioned they discovered the marketing campaign offensive whereas an overwhelming majority mentioned that they thought it was intelligent or didn’t have an opinion a technique or one other.
Nearly 4 of 10 respondents — 39% — mentioned they seen the “Sydney Sweeney Has Great Jeans” ad as intelligent, 12% referred to as it offensive, 40% mentioned it was neither and eight% have been uncertain, in response to the Economist/YouGov ballot.
The ad marketing campaign options a video of Sweeney fixing a Mustang. American Eagle
The survey, which was performed Aug. 9 to Aug. 11 amongst 1,635 adults, discovered that males have been far more seemingly than ladies to explain the ad as intelligent (49% versus 31%), whereas ladies have been more more likely to see it as offensive (17% in comparison with 7% of males).
Political identification proved a sharper dividing line, with the marketing campaign resonating most amongst Republicans and much much less with Democrats.
Republicans responded most positively, with 57% calling the marketing campaign intelligent in comparison with simply 22% of Democrats, and older Americans tended to be more receptive than youthful people.
The demographic breakdown within the ballot underscored how reactions have been formed by each politics and age.
Among these 65 and older, 34% discovered the ad intelligent and 13% thought it offensive, whereas youthful adults aged 18-29 have been more cut up, with 45% calling it intelligent and 12% offended.
The gender hole was additionally notable, with ladies displaying a greater tendency to view the ad negatively.
The outcomes distinction sharply with the firestorm on social media that erupted after the ad’s release in late July.
Just 12% of people surveyed mentioned they discovered the ad marketing campaign offensive. American Eagle
Sydney Sweeney in a promotional video for American Eagle’s denims marketing campaign, which grew to become a flashpoint in partisan tradition wars. American Eagle
The marketing campaign featured the Euphoria star in a spot that touted her “great jeans” alongside a video wherein she referenced genetics earlier than tying it back to the clothes model’s product.
Some online critics accused the ad of echoing eugenics and white supremacist concepts as a consequence of its wordplay, Sweeney’s look and the historic baggage tied to “good genes.”
Others claimed the spot was hypersexualized and outdated.
Most of the initial criticism got here from a handful of accounts with few followers, and the dialog didn’t gain traction till right-leaning commentators and politicians started framing it as an instance of progressive overreaction, in response to studies.
In the video ad, Sweeney is seen wiping her backside. American Eagle
That protection helped fuel a second wave of consideration, turning the ad into a culture-war flashpoint.
The backlash intensified when far-right teams, together with the Proud Boys, and President Donald Trump praised the marketing campaign and highlighted Sweeney’s reported Republican voter registration, describing the ad as “anti-woke.”
Vice President JD Vance additionally weighed in, utilizing the controversy to assault Democrats during an look on the conservative “Ruthless” podcast.
The American Eagle ad that includes Sydney Sweeney acquired far more consideration online than within the broader public, ballot outcomes recommend. APEX / MEGA
“Did you learn nothing from the November 2024 election?” Vance mentioned.
“The lesson they’ve apparently taken is, ‘We’re going to attack people as Nazis for thinking Sydney Sweeney is beautiful.’”
American Eagle responded with a assertion saying: “‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans. Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”
The Post has sought remark from Sweeney and American Eagle.
