NASCAR secures huge ratings win despite questions – Sports News
NASCAR earned the best viewership whole for a race on cable since 2021 on the Pennzoil 400 in Las Vegas.
On Sunday at Las Vegas Motor Speedway, Austin Cindric and Kyle Larson received the primary two phases earlier than the finale served up an unbelievable battle for victory. Daniel Suarez was close to breaking a long winless streak, however Josh Berry sensationally earned his first profession Cup Series win.
Berry’s win was surprising and capped a chaotic day on the asphalt. The gorgeous win captivated followers each in attendance in Sin City and likewise these watching on the FOX Sports 1 broadcast, resulting in encouraging numbers for the community.
Ultimately, NASCAR and FOX Sports earned 3.011 million average viewers for the Pennzoil 400 on FS1. The determine represents the best viewership whole for a NASCAR occasion on cable within the NextGen car period; the final race to eclipse such a whole got here at Darlington Raceway in 2021.
There was nonetheless a 31 p.c decline in viewership from final yr’s Pennzoil 400, which was received by Larson and drew 4.36 million viewers. But this may be defined by the shift in broadcasting strategy; NASCAR has moved from FOX’s important broadcast community final yr to the cable-only FS1 this season.
FOX Sports outlined that the race was up +26 from final yr’s FS1 average, with viewership peaking at 3.38 million. The race additionally ranked because the channel’s most-watched telecast since final yr’s MLB NLCS Game 6 between the New York Mets and Los Angeles Dodgers, which is an spectacular feat for a cable broadcast.
Overall, it was an unbelievable TV turnout for NASCAR and FOX, as the game has generated some momentum to start out the 2025 Cup Series season. The outcomes ought to ease some fears many followers harbored over the early swap from FOX to cable (FS1).
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The strategy behind shifting NASCAR to FS1 comes as a result of school basketball’s March Madness extravaganza reaches a more numerous viewers with stronger ratings. Selection Sunday drew 5.71 million viewers, for instance; Selection Sunday peaked at 6.16 million viewers – more than double NASCAR’s peak viewers.
NASCAR additionally needed to deal with the Big Ten Tournament ultimate between Michigan and Wisconsin, which drew 4.53 million viewers earlier within the day. There have been additionally NBA clashes and the ultimate spherical of The Players Championship at TPC Sawgrass.
DON’T MISS
The NASCAR Cup Series season continues with the Straight Talk Wireless 400 at Homestead-Miami on Sunday, May 23.
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