Cracker Barrel reverses course on new brand, brings – Business News
Cracker Barrel stated Tuesday that after listening to its clients, it is going to scrap its new brand and keep the “Old Timer” in place.
“We thank your guests for sharing your voices and love for Cracker Barrel,” the restaurant chain stated in a assertion to FOX Business. “We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family.”
“As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon,” the restaurant chain added.
Cracker Barrel discovered itself at odds with its followers after eradicating “Uncle Herschel” from its brand. The company unveiled its revamped text-only design, sparking backlash and sinking its stock price.
Cracker Barrel introduced it is going to go back to its outdated brand after backlash to its rebrand. AFP through Getty Images
The newly introduced brand seen at a location in New York. AP
The authentic 1969 brand was additionally text-only, however the 1977 addition of the now-iconic imagery grew to become a staple of its branding.
