American Eagle stock soars 24% thanks to Sydney – Business News
American Eagle stock soared by more than 24% larger in pre-market trading Thursday after the clothes chain credited a risqué Sydney Sweeney advert marketing campaign with supercharging gross sales — even because the spots sparked outrage online and in Washington.
Executives advised Wall Street analysts that the marketing campaign that includes the “Euphoria” star — billed as “Sydney Sweeney has great jeans” — drove report site visitors and unprecedented new buyer sign-ups.
“Sweeney is a winner, and in just six weeks, the campaign has generated unprecedented new customer acquisition,” chief advertising and marketing officer Craig Brommers mentioned on the company’s earnings call.
Sydney Sweeney’s American Eagle “great jeans” adverts drove report site visitors and helped ship the retailer’s stock hovering more than 24% in pre-market trading. American Eagle
Shares of American Eagle Outfitters closed Wednesday at $13.62, then shot up larger after-hours and in early Thursday trading following sturdy quarterly outcomes. Google finance
Shares of American Eagle Outfitters closed Wednesday at $13.62, then shot up larger after-hours and in early Thursday trading following sturdy quarterly outcomes.
American Eagle mentioned the Sweeney collaboration bought out in a week, with some objects gone in a day. Her denim adverts have racked up more than 150 million social media views, turning her into the face of the model’s revival.
But the marketing campaign additionally ignited a political firestorm. One spot reveals Sweeney in entrance of a billboard studying, “Sydney Sweeney has great genes,” with the phrase “genes” crossed out and changed with “jeans.”
The “Euphoria” star fronted a viral marketing campaign that racked up over 150 million social media views. American Eagle
Another advert options her quipping: “Genes are passed down from parents to offspring. My jeans are blue.”
Some online critics blasted the gimmick as racially coded, accusing the company of celebrating Sweeney’s white heritage as a magnificence ideally suited.
The backlash spilled into partisan warfare, with Republicans speeding to her protection.
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President Donald Trump jumped in on Aug. 4, praising Sweeney on Truth Social.
“Sydney Sweeney, a registered Republican, has the HOTTEST ad out there,” he wrote. “It’s for American Eagle, and the jeans are ‘flying [off] the shelves.’ Go get ’em Sydney. Being WOKE is for losers, being Republican is what you want to be.”
White House communications supervisor Steven Cheung referred to as the controversy “cancel culture run amok.”
Critics accused the marketing campaign of racial canine whistles, whereas Republicans rushed to defend Sweeney and the model. American Eagle
Vice President JD Vance mocked liberals on the “Ruthless” podcast, saying: “My political advice to the Democrats is continue to tell everybody who thinks Sydney Sweeney is attractive is a Nazi. That appears to be their actual strategy.”
No outstanding Democrats have weighed in, however social media brawls over the adverts dominated X and TikTok in August, retaining American Eagle entrance and middle in a crowded retail panorama.
The publicity paid off on the money register. American Eagle reported second-quarter earnings of 45 cents a share, up 15% year-over-year, with working revenue rising 2% to $103 million.
Though whole income dipped 1% to $1.28 billion, executives mentioned the marketing campaign offset weak foot site visitors and boosted model awareness throughout Gen Z customers.
“The fall season is off to a positive start,” CEO Jay Schottenstein advised buyers.
“Fueled by stronger product offerings and the success of recent marketing campaigns with Sydney Sweeney and Travis Kelce, we have seen an uptick in customer awareness, engagement and comparable sales.”
One advert reveals Sweeney in entrance of a billboard studying “great genes,” later altered to “great jeans.” americaneagle/Instagram
The company mentioned its partnerships with Sweeney and Kelce had generated a staggering 40 billion impressions to date. The Kelce collaboration — introduced simply at some point after his engagement to Taylor Swift grew to become public — additionally helped juice consideration, although Wall Street credited Sweeney because the breakout driver.
Investors cheered the strategy. The stock’s double-digit surge was among the many largest retail pops this earnings season, signaling merchants see American Eagle’s celeb gambits as paying off even amid broader retail weak spot.
American Eagle executives are leaning in to the trend, saying they’re already planning more initiatives with Sweeney later this 12 months — betting her star energy will keep denim gross sales sizzling into the vacation season.
The Post has sought remark from American Eagle, Sydney Sweeney and her representatives.
