CNBC duped by Howard Stern fake exit from SiriusXM – Business News
CNBC anchors have been duped dwell on air Monday when Howard Stern staged a fake exit from SiriusXM — a prank that briefly unfold throughout newsrooms earlier than being uncovered as a stunt.
“Squawk Box” hosts Andrew Ross Sorkin and Becky Quick relayed to viewers that Stern had walked away and was being changed by Bravo boss Andy Cohen.
Minutes later, Quick interrupted to say Stern had “trolled” the viewers, prompting Sorkin to blurt, “That whole thing was a joke?!”
CNBC “Squawk Box” host Andrew Ross Sorkin reported on Howard Stern’s “exit” from SiriusXM on Monday morning. CNBC
Minutes later, co-host Becky Quick interrupted to say Stern had “trolled” the viewers, prompting Sorkin to blurt, “That whole thing was a joke?!” CNBC
The gag started at 7 a.m. Eastern Time — the second Stern was due back from trip — when Cohen opened Stern’s channel from Stern’s seat and declared SiriusXM and Stern had “parted ways.”
Cohen teased a new “Andy 100” model and stated he couldn’t fill Stern’s void. The efficiency, amplified by Stern Show social accounts, satisfied a number of shops that the radio icon was gone.
Minutes later, Stern joined longtime co-host Robin Quivers on air to reveal it was all a put-on. He instructed listeners he’d been sick the prior week and leaned into online chatter about contract drama.
“Zero truth” existed to rumors he’d been fired or changed, he stated, including that he remained “very happy” at SiriusXM.
The Associated Press fell hardest for the bit. The wire despatched an alert and revealed a story saying Stern had left SiriusXM, which ricocheted throughout associate websites from WTOP to the New Haven Register.
The chyron on the CNBC story reads “Howard Stern parts ways with SiriusXM.” CNBC
Within the hour, AP yanked the copy and issued a number of “STORY REMOVED” notices, promising a corrected model.
Forbes, Sinclair’s KEYE in Texas and different aggregators additionally ran gadgets on Cohen’s supposed takeover earlier than updating their pages.
Newsday framed the hoax as commentary on trendy media’s hair-trigger reflex to deal with viral posts as proof. Mediaite, which posted the CNBC clip, highlighted how Sorkin and Quick corrected themselves in actual time.
CNBC reported that Stern had walked away and was being changed by Bravo boss Andy Cohen. X/Stern Show
TMZ, the Daily Beast and others chronicled how the fake handoff ballooned amid weeks of hypothesis over Stern’s $500 million deal. SiriusXM executives had just lately stated they have been “hopeful” about a renewal however supplied no phrases.
The prank hit a nerve as a result of Stern’s absence over the summer time fueled rumors he was being pushed out for being “too woke.”
Minutes later, Stern joined longtime co-host Robin Quivers on air to reveal it was all a put-on. X/Stern Show
On Monday, Stern mocked the rumor mill. “I was just getting so f—ing annoyed with everyone writing me, asking me if I was OK because I’d been fired,” he stated.
Cohen’s cold open mirrored weeks of headlines about Stern’s contract.
Delivering a straight-faced handoff on the precise hour listeners anticipated Stern back, Cohen leaned into hypothesis and framed the transition as official.
