NASCAR viewing figures vs F1 Austin paint picture – Sports News
The viewing figures from an action-packed weekend of motorsport within the U.S. have been revealed, they usually paint two differing footage for NASCAR’s Cup Series and Formula 1.
NASCAR returned to Talladega Superspeedway on Sunday for the YellaWood 500, which served because the second of three Round of 8 Playoff races. Six drivers are left combating for the ultimate two Championship 4 locations with their odds revealed getting into Martinsville this weekend.
A comparatively tame race by the Superspeedway’s requirements, it was finally received by Joe Gibbs Racing’s Chase Briscoe within the No. 19 Toyota, passing 23XI Racing’s Bubba Wallace within the No. 23 Toyota on the ultimate lap of time beyond regulation to take the checkered flag and seal his berth within the Championship Four. He now has a tactic to oust his largest rivals.
The mid-afternoon journey to Alabama was finally watched from afar by an viewers of 2.556 million followers on NBC, a vital drop from the three.127 million it drew in 2024 (which was held on October 6), as per Adam Stern and the Sports Business Journal.
This follows a worrying trend seen all through the bulk of the 2025 Cup Series season of a continuous drop in viewership, with the low level to date having come at New Hampshire Motor Speedway within the Round of 12, the place 1.29 million followers tuned in.
The subsequent two races may present additional worthwhile insight into the state of NASCAR’s standing amongst its fanbase, given how a lot is on the road.
With simply Briscoe and his teammate Denny Hamlin locked in to the Championship Four, two spots stay up for grabs with JGR’s Christopher Bell and Hendrick Motorsports’ Kyle Larson in pole place to grab them up heading to Martinsville Speedway. Per week later, the season will come to a close at Phoenix Raceway.
Comparatively, the information was good for F1 down in Texas, with the United States Grand Prix at Circuit of the Americas, which began an hour after the Cup Series race, drawing 1.5 million viewers over on ABC. Not solely was this a new document, nevertheless it marked a 14 p.c year-on-year leap.
As for the race, it too was considerably underwhelming, with Red Bull’s Max Verstappen dominating from begin to end as he continues his late title surge. As for his rivals in Papaya, McLaren’s Lando Norris got here home in second, whereas sequence chief Oscar Piastri completed fifth. Ferrari’s Charles Leclerc rounded out the highest three.
This optimistic step ahead for F1 within the U.S. got here simply days after it was introduced that it will be transferring from ESPN to Apple TV from 2026 in a five-year, $750 million deal.
With an average worth of round $150 million per 12 months, F1 might be accessible to watch for the platform’s subscribers at no further value past the usual subscription. This comes as a stark distinction to its current protection of the MLS, for which there’s a separate MLS Season Pass subscription.
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