Eugenie Bouchard lost huge sponsorship deal over | Sports News

Eugenie Bouchard revealed that a name-brand company severed ties along with her after she debuted a daring new look.

Following her 6-2, 3-6, 6-4 defeat to No. 17 seed Belinda Bencic ultimately 12 months’s Canadian Open, Bouchard struggled to combat back the tears whereas saying her retirement from skilled tennis. Though the 32-year-old has scarcely competed in recent times, she first turned a family identify upon reaching the 2014 Wimbledon ultimate.

At simply 20 years outdated, Bouchard turned the primary Canadian-born participant to achieve a Grand Slam singles ultimate at SW19. Despite falling to Petra Kvitova 6–3, 6–0 in simply 55 minutes, the Montreal native nonetheless shot up to No. 5 on this planet rankings.

While making an look on the ‘Tennis Insider Club,’ Bouchard conceded that the newfound fame she garnered swiftly posed a number of challenges. “After that final, my life became chaotic: Media attention, sponsors, changes on every level,” she mentioned.

“Everything around me changed, which didn’t help short-term, plus the weight of expectations. Before, winning was amazing and losing normal — now winning was expected, losing a catastrophe. Anything short of a final was failure.”

With heightened expectations and more eyes on her, Bouchard’s mental health and play took a huge hit. “After an excellent 2014, 2015 was very difficult for me,” she recalled. “It was tough because mental health wasn’t discussed like it is today, and back then I was suffering a lot — I simply didn’t dare talk about it.

“Even admitting you saw a therapist was strange. People thought you were crazy or weak. I’m happy it’s become a completely normal topic, glad things have changed, but I went through a very difficult period and couldn’t talk about it.”

Following an underwhelming efficiency on the 2016 Australian Open, Bouchard kickstarted her “rebellious phase” by shaving one facet of her head.

“To be fair, I wanted a very small under-cut thing, I don’t know what happened, but it was literally half my head,” she mentioned on the ‘OK Sweetie’ podcast. “I feel like I look like a cancer patient. I was like, ‘This is not the look I was going for.’”

Bouchard’s coiffure shortly drew the ire of Rolex, which allegedly emailed her agent claiming the shocking look “did not align” with the company’s public image.

“It was way worse than I intended, but it caused me not to get my Rolex deal renewed,” she mentioned.

Though Bouchard’s fashion types and appearances over the years have garnered no scarcity of consideration from followers and pundits alike, the tennis star asserted she is more than simply her appears to be like.

“I don’t want to be just painted with a broad stroke of, ‘OK, that’s all she is,’” she mentioned.

“There are layers and layers and layers. Sometimes I just feel like people would label me as ‘OK, she just likes to post this on Instagram or something’ … there’s so much more to me.”