Jack Dorsey puts updated Vine back on the App – Business News
Jack Dorsey is funding the return of Vine, now known as Divine, 11 years after its demise.
The new decentralized, AI-free video app launched Thursday, permitting 500,000 creators to reclaim accounts.
Divine goals to be an antidote to algorithm-driven platforms, selling “joy scrolling” and consumer control.
Eleven years after Vine died, Jack Dorsey is funding its resurrection and placing it back on the App Store.
“By bringing back Vine on a decentralized network, they are finally correcting every mistake,” Dorsey mentioned of the transfer to convey back the six-second video app as Divine.
The decentralized, AI-free video app launched Thursday on the App Store and Google Play (although there may be a wait record). Nearly 500,000 creators have been in a position to reclaim their accounts and entry their outdated content material.
“By bringing back Vine on a decentralized network, they are finally correcting every mistake,” Dorsey mentioned of the transfer to convey back the six-second video app as Divine. Bloomberg by way of Getty Images
The app arrives as many customers and creators grow drained of algorithm-driven platforms stuffed with AI content material and manufactured virality. Divine is positioning itself as a return to less complicated, more genuine short-form video and has a number of key variations: It bans AI-generated content material completely and it additionally requires videos to be shot inside the app for authenticity verification.
It additionally lets customers choose their own algorithm — and even ditch algorithms altogether and take a look at content material in chronological order.
After a gentle launch to a handful of creators, Divine is now out there to everybody.
Some of Vine’s largest stars — together with Lele Pons, JimmyHere, MightyDuck, and Jack & Jack — have already jumped back on the platform. SOPA Images/LightRocket by way of Getty Images
“The overwhelming response we got to our initial announcement has turned my side project into more of a movement,” mentioned Evan Henshaw-Plath, who runs Divine and was one of the unique Twitter builders, notably hiring Dorsey in 2006. “[It’s] an antidote to what social media has become … We’re trying to reset the relationship between people and their technology … We want social media that makes us feel happy.”
Internally, they consult with spending time on Vine as “joy scrolling” relatively than “doom scrolling.”
“We need more of that joy. We need technology that makes us happy… When I give people the app and they start playing with it, they start giggling, they start laughing,” Henshaw-Plath added.
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Some of Vine’s largest stars — together with Lele Pons, JimmyHere, MightyDuck, and Jack & Jack — have already jumped back on the platform.
JimmyHere known as the unique Vine “the golden age of short form content,” including, “No AI. No crazy brand deals. Just a bunch of people with really crappy phone quality trying to entertain.”
MightyDuck was emotional about the return: “I would be nothing without Vine… it feels like I’m going home to where I belong!”
Henshaw-Plath, who now goes by “Rabble,” defined the deeper mission.
“Last year I crafted a new social media bill of rights having witnessed how far these platforms have strayed from our original intentions for an open and free internet,” he mentioned. “My belief is that by building on an open protocol (Nostr), with open source code, Divine will start to redress the balance of power by giving creators and users more of a say in their online social lives and businesses.”
