Toni Breidinger speaks out on bringing femininity – Sports News
Toni Breidinger has 19 profession wins in USAC (Image: Getty)
Toni Breidinger, NASCAR’s most-followed driver throughout social media with more than 5.8 million mixed followers, is opening up about how she’s discovered a option to mix her racing profession along with her id as a model and model ambassador.
Breidinger, the primary Arab-American girl to compete at NASCAR‘s high ranges, has been racing part-time this season for Rackley W.A.R. within the Craftsman Truck Series after departing Tricon Garage following a troublesome full-time rookie marketing campaign in 2025.
Though her on-track schedule has been restricted in 2026, she’s remained lively away from the observe, successful a late-model race at historic Hickory Motor Speedway on July 11 earlier than showing on the pink carpet on the ESPYs days later, and starring in a new marketing campaign for Kristin Ess Hair’s 12-in-1 leave-in primer product, the “K-Turn.” She has admitted that repeated setbacks and sponsorship struggles have been a defining half of her journey.
Breidinger mentioned the hair care partnership displays a shift in NASCAR sponsorship, one more and more embracing feminine drivers in methods the game hasn’t historically seen.
“It’s definitely special to get their support. There’s this new wave of partners coming in and supporting female drivers. It just makes so much sense,” Breidinger advised USA Today Sports.
She continued: “I think it’s brands that we truly align with and use, like, for me on race day, everyone’s asking, ‘How does your hair look like that when you’re racing in the heat?’ And I’m like, it’s these products. They’re partners that other drivers aren’t exactly able to work with in an authentic way.”
Breidinger is mixing modeling with NASCAR (Image: Getty)
She described the flexibility to include her personal model into her racing profession as a significant evolution. “I’ve always really loved to tap into my femininity, so it’s cool to be able to do that on the racetrack now, just blend my two worlds together, and it’s really authentic to me,” Breidinger mentioned.
On the Kristin Ess partnership particularly, she mentioned, “I felt like it was very true to me, and I think it aligns with just being true to yourself, empowering yourself and doing what feels authentic to you. Hopefully down the road, I think a Kristin Ess car would look so iconic.”
Breidinger has constructed a distinctive presence in NASCAR’s sponsorship panorama, changing into the primary driver to deliver a luxurious fashion home sponsorship into the game via a partnership with Coach.
She has additionally appeared in campaigns for Victoria’s Secret and Gap, and have become the primary lively NASCAR driver to seem within the Sports Illustrated Swimsuit Issue final yr.
Raised in Hillsborough, California, to a Lebanese mom and German father, Breidinger received her begin in go-karts at age 9 earlier than working her means via open-wheel racing and the ARCA Menards Series, the place she posted 29 top-10 finishes and completed fourth in factors during the 2024 season.
She moved up to a full-time Truck Series schedule with Tricon Garage in 2025, a season she described as a vital studying expertise regardless of modest outcomes, with a best end of 18th at Rockingham.
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