Trump’s failed motorsport plan before ‘dramatic’ – Sports News
Flavio Briatore has recalled his failed attempt with Donald Trump to carry a Formula 1 race to New Jersey, with the previous Renault boss admitting the game lacked the appeal it now enjoys in America.
The US had mentioned goodbye to F1 in 2007 when the Indianapolis Motor Speedway’s eight-year stint on the calendar ended with Lewis Hamilton taking victory. Briatore subsequently started exploring choices for a new American Grand Prix and teamed up with Trump to pitch the thought to then-F1 supremo Bernie Ecclestone.
The occasion was initially scheduled to debut in 2013, however the formidable plans in the end collapsed before a race may happen. Speaking to Darren Cox on The Race Business’s ‘In Conversation With…’, Briatore mentioned: “Sure, Donald had no idea as well about Formula 1 – but he’s a great promoter. At the time, he promoted boxing, he promoted everything in Vegas, etc, etc…
“And I made Donald talk with Bernie. I was in the office of Donald. We put in [a] video with Bernie to [find], what was the best place in New York to do the race. And Donald [told] us New York is very difficult for a million reasons, but Jersey was the place. So Bernie started negotiating Jersey with two or three different people.
“But we never succeeded, because Formula 1 was not… considered something special. You talk about…NASCAR, you talk about Indy[Car], completely different business. And Formula 1 was not [valued] at all.”
Briatore believes Liberty Media Corporation, the American media company that acquired Formula 1’s business rights and controlling curiosity in 2017, has remodeled how the game is perceived within the US.
The Alpine group principal added: “Now you go to America, you go to Miami, 500,000 people [attend]. You go to Austin, full, you go to Vegas. You see, Formula 1 is changing dramatically. You see, every race is sold out, sold out, [whether it’s] raining, not raining.
“And, what has changed is really the commercial side. Liberty is much more open. Bernie was very strong, very restrictive in the business.
“And, Liberty opened the commercial side, opened completely. Marketing opened completely. And, Liberty is working with the team in [a] very good partnership, if you want.”
Formula 1 now hosts three Grands Prix within the United States, reflecting the game’s dramatic rise in reputation throughout the nation. The Circuit of the Americas joined the calendar in 2012, adopted by the Miami Grand Prix in 2022 and the Las Vegas Grand Prix a yr later.
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