Nike closes 11 stores across the US — including – Business News
They’re testing.
Slumping sneaker vendor Nike shuttered of a whole of 11 of its U.S. stores in July alone, based on a report — including one location in a standard upscale purchasing middle in Northern California.
The closures impacted states across the nation, including Texas, New Jersey, Illinois, North Carolina, Georgia, Florida, Missouri, Maryland, and Kentucky.
Nike closed 11 stores nationwide in the month of July alone, including a store in San Jose. Bloomberg through Getty Images
In California, the model completely shuttered its location at the busy Santana Row mall in San Jose — a prime purchasing stop for minted tech employees.
Federal Realty, which operates the middle, advised the Silicon Valley Business Journal that the departure was “not a decision specific to this market or property” — and half of a broader shift, as the company tries to search out the approach ahead.
Despite the closure, the Golden State nonetheless has the most Nike places in the nation with 39 stores.
The California Post reached out to Nike for touch upon the closures.
The downsizing comes as Nike introduced main international operations modifications in April of this yr — shedding roughly 1,400 staff working in international operations, principally in the technology sector.
The company laid off 1,400 staff in April as half of a main change in international operations. Gado through Getty Images
Sales in Nike stores had been down 7% in the fourth fiscal quarter of 2026, based on the company. Getty Images
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The modifications had been designed to optimize the company’s provide chain footprint and modernize their use of technology to create “a more responsive, resilient, responsible, and efficient company,” based on Nike.
The iconic model has been in a gross sales stoop, with each footwear and gear exhibiting detrimental growth, income from Nike stores down 7%, and Converse income down 32%. Nike Direct income fell 9%, whereas Nike Digital was fell by 12%.
Niki President and CEO Elliot Hill acknowledged the company’s struggles of their June 2026 fourth-quarter earnings call.
“We know we’re not living up to our full potential,” stated Hill.
