New $16.8 billion NASCAR manufacturer puts – Sports News
Ram is formally on the fast observe back to NASCAR, and the comeback may begin as early as 2026. The model left the NASCAR Truck Series in 2012, however its return may additionally result in sister-brand Dodge making its manner back within the Cup Series.
Ram Trucks CEO Tim Kuniskis joined NASCAR legend Kevin Harvick on his Happy Hour podcast on Monday to debate the model’s return to the game. Kuniskis introduced that Ram plans to enter the Craftsman Truck Series in 2026, with the aim of Dodge becoming a member of the Cup Series by 2027.
Should his aim come to fruition, Ram will turn out to be the primary new national-level manufacturer to affix NASCAR since Toyota entered in 2007. Kuniskis’s concept is to make use of an simpler pathway of entry through the use of the Truck entry to be “in Daytona by 2026.”
Though no official groups have been named, Kuniskis confirmed that inner confidence is high to get the job executed. After a historical past of good standing with NASCAR, Ram is hoping to bypass the everyday two-year timeline to get Cup-ready.
“A lot of very smart people, smarter than me, have told me we better plan on two years to get back to Cup, but I’m always pushing for the quicker timeline,” he mentioned. “So I’m hoping that it’s 2026 for Truck and 2027 for Cup.”
To coincide with the announcement, a new crimson and black Ram 1500 idea truck, that includes the quantity 25, was unveiled. The vehicle options parts from three vans on its manufacturing line, together with RHO, Rebel, and Warlock fashions.
The reveal featured former UFC champion and Hall of Famer Anderson Silva energizing the group with Dodge Hemi t-shirts. Ram goals to leverage Silva’s fame and the truth that 40 % of NASCAR followers are truck drivers to their benefit.
Dodge Ram Trucks gained the 2001, 2003, and 2004 Manufacturers’ championships. Dodge has two Cup Series Manufacturers’ champions, with the newest coming in 1975 after Richard Petty gained 13 races to additionally secure the Drivers’ Championship.
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Kuniskis additionally floated the concept of convincing Tony Stewart to turn out to be a workforce proprietor or probably one of the model’s initial Truck Series drivers. The three-time Cup champion and co-owner of Stewart-Haas Racing has a relationship with Ram by way of supporting him during drag racing runs at NHRA Top Fuel.
ARCA Menards Series driver and YouTuber Garrett Mitchell was rumored to be a Truck collection driver in 2026 for weeks till Kuniskis shut all of it down. Kuniskis even admitted to barely even hinting on the ARCA rookie however mentioned that a “legit, serious driver” and “Completely entertaining person” must be the sort of driver the model appears to be like for.
NASCAR’s manufacturer listing at present consists of Chevrolet, Ford, and Toyota. Ram and Dodge stay beneath the Stellantis umbrella, and the company has produced over 5 million autos since 2024. Stellantis is valued at $180 billion, whereas Ram reported $16.8 billion in 2022.
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