Fox News sees 109% surge in YouTube viewership, – Business News
As youthful audiences drift away from conventional cable, high information networks are ramping up their presence on YouTube — and Fox News has surged forward in the digital arms race.
Fox News has more than doubled its efficiency on YouTube from the identical level final 12 months — with more than 2.3 billion views logged to this point in 2025, in line with information from social analytics firm Emplifi.
That surge places Fox forward of MSNBC, which led all information networks on YouTube final 12 months and has grown a more modest 27% year-to-date, reaching 1.9 billion views. CNN follows with 1.1 billion views, up 42% from 2024.
Fox News anchor Bret Baier is among the many community’s expertise whose interviews have drawn appreciable audiences on YouTube. Getty Images
ABC News and NBC News have each taken a hit — dropping to 665 million (down 22%) and 703 million (down 12%) views, respectively.
The efficiency of the three cable information channels on YouTube just about mirrors the rankings race on linear tv.
Fox News has widened its lead, averaging 2.46 million primetime viewers in May — up over 20% year-over-year — whereas MSNBC and CNN have suffered sharp declines, with MSNBC down 24% in primetime and CNN down 18%.
Ratings in the important thing 25-54 demo adopted a related sample, with Fox rising 32% as MSNBC and CNN noticed steep double-digit drops.
Fox News is a subsidiary of Fox Corp — sister company to The Post’s company dad or mum News Corp.
Among the printed networks, CBS News stands out as the one one in optimistic territory, with its YouTube views climbing 9% to round 300 million.
Jack Forbes / NY Post Design
Disney-owned ABC News disputed Emplifi’s figures, in line with The Wrap. The community instructed the information outlet that its inner information exhibits 745 million YouTube views year-to-date.
Meanwhile, NBC News can take solace in its appreciable attain on rival social media app TikTok, the place it generated 2.5 billion views in the primary quarter of this 12 months.
The digital growth mirrors Fox’s rankings dominance on tv, however with one key distinction: the online viewers skews far youthful.
While cable information viewers nonetheless have a median age hovering round 67 to 70, YouTube’s core viewers stays millennials and Gen Z, who now make up more than half of the platform’s customers, in line with eMarketer.
Fox News, CNN and MSNBC all noticed will increase in viewership on the Google-owned video sharing app. danishch – stock.adobe.com
Fox News’ online momentum seems to be pushed by a mixture of well timed programming and unique interviews. President Trump’s return to workplace in January has translated into more eyeballs for high exhibits like “Gutfeld!” and “Jesse Watters Primetime” — boosting each YouTube clicks and TV rankings.
High-profile interviews — together with Sean Hannity’s February sit-down with Trump and Elon Musk, which pulled in 7.4 million views on YouTube — have additionally carried out nicely.
Bret Baier’s dialog with Ukrainian President Volodymyr Zelenskyy, taped simply hours after a tense assembly with Trump and Vice President JD Vance, attracted 11.8 million views on the Google-owned app.
Fox News interviews with President Trump have additionally attracted vital audiences on each linear tv and streaming. Fox News
MSNBC, in the meantime, has seen its own YouTube viewership grow 27% year-to-date, hitting 1.9 billion views. While Fox leads by 21% on YouTube, that hole is much narrower than on cable, the place Fox’s TV rankings in May had been almost triple these of MSNBC.
“We continue to invest in YouTube with original content, and we’re seeing a community that’s building — allowing us to grow our audience and meet them on the platforms native to them,” Brad Gold, govt producer of content material strategy and development at MSNBC, instructed The Wrap.
CNN, which ranks third with 1.1 billion YouTube views to this point in 2025, has seen a 42% leap over the previous 12 months. Broadcast shops, nevertheless, have struggled to keep tempo.
CBS News, a subsidiary of Paramount Global, is the one broadcast community that has seen its YouTube viewership increase to this point this 12 months. Christopher Sadowski
CBS News is the lone exception, with views up 9% to roughly 300 million. NBC News and ABC News, in contrast, have seen double-digit declines, falling to 639 million and 604 million views, respectively.
While YouTube income per view is modest — a video with a million views usually yields between $2,000 and $6,000 in advert earnings — the platform is fast turning into an important outlet for viewers retention and model publicity.
In Fox News’ case, its billions of views could possibly be value up to $12 million, although that’s unlikely to look on an earnings call anytime quickly.
A CNN and MSNBC spokesperson declined to remark. The Post has sought remark from ABC News, NBC News and CBS News.
