Uber announces Womens Preferences in US cities for – Business News
Uber introduced a “Women’s Preferences” on Wednesday that will permit ladies riders and drivers in the US to solely be linked with different ladies for their journeys via the ride-sharing service.
The pilot program will start in the following few weeks in Los Angeles, San Francisco, and Detroit.
The company doesn’t but have a launch date for different US cities.
“Across the US, women riders and drivers have told us they want the option to be matched with other women on trips,” the company mentioned in a press release. “We’ve heard them—and now we’re introducing new ways to give them even more control over how they ride and drive.”
“For the first time in the US, we’re launching Women Preferences—features designed to give women riders and drivers more choice, more confidence, and more flexibility when they use Uber,” the company added.
The new function comes as Uber has recorded hundreds of incidents of sexual assaults over time and has sought to introduce measures to make touring safer.
Uber introduced a “Women’s Preferences” on Wednesday that will permit ladies riders and drivers in the US to solely be linked with different ladies for their journeys. REUTERS
The pilot program will start in the following few weeks in Los Angeles, San Francisco, and Detroit. ifeelstock – stock.adobe.com
The company beforehand launched the ladies rider desire function in different international locations, permitting ladies in round 40 international locations to request feminine riders.
The program first launched in Saudi Arabia in 2019 after a law handed that granted ladies the best to drive, and it subsequently expanded after receiving an “overwhelmingly positive” response.
“Of course, riders wanted the same choice,” Uber mentioned. “But making this work reliably—not just symbolically—required thoughtful design. Most drivers are men, so we’ve worked to ensure this feature was truly usable in different places around the world. We tested, listened, and refined it in markets like Germany and France, adapting the feature to real-world rider and driver behaviors. As a result, in a first for the industry, we’re able to launch more reliable features that offer women riders multiple ways to be matched with a woman driver.”
The company beforehand launched the ladies rider desire function in different international locations, permitting ladies in round 40 international locations to request feminine riders. maxbelchenko – stock.adobe.com
The program first launched in Saudi Arabia in 2019 after a law handed that granted ladies the best to drive, and it subsequently expanded after receiving an “overwhelmingly positive” response. REUTERS
Women riders should confirm their own gender on the app to entry the new function.
When choosing a trip, they are going to see “Women Drivers” as an on-demand option together with current choices akin to UberXL, Uber Black, Comfort and Wait & Save.
Riders also can reserve journeys in advance with ladies drivers.
Additionally, ladies drivers could have the option to request journeys with ladies riders.
Although it’s not assured, the company mentioned riders and drivers can toggle on the ladies desire in their app settings to increase the probabilities of being matched with one other girl.
Lyft, one other ride-share service, launched the “Women+ Connect” option —just like Uber’s new program — in September 2023 earlier than it expanded nationwide in February 2024.
