Warner Bros. Discovery hiking HBO Max prices again – Business News
Warner Bros. Discovery mentioned Tuesday it’s raising prices throughout all Max subscription tiers within the US, the second increase in much less than 18 months, as streaming companies search to offset larger content material prices and slower subscriber growth.
HBO Max’s ad-supported Basic plan will increase by $1 to $10.99 per thirty days, whereas the Standard plan rises $1.50 to $18.49. The Premium tier, which incorporates larger video high quality and more simultaneous streams, will soar $2 to $22.99.
The new charges take impact instantly for new subscribers, with current prospects seeing the adjustments from Nov. 20.
The new charges take impact instantly for new subscribers, with current prospects seeing the adjustments from Nov. 20. John Cena in “Peacemaker,” above. Katie Yu/HBO Max
HBO Max final raised prices in June 2024, when main streamers comparable to Disney+, Apple TV+, and Netflix all introduced price will increase in current months.
The streamer, long related to status programming, streams hit reveals comparable to “Succession,” “Game of Thrones” and its spin‑offs, the Emmy‑profitable “The Pitt” and DC comics-based “Peacemaker.”
Last month, on the Goldman Sachs Communacopia + Technology Conference, WBD CEO David Zaslav mentioned he thinks that HBO Max is “under priced.”
“We’re not trying to be everything to everybody. And the fact that this is quality, and that’s true across our company, Motion Picture, TV production and streaming quality. We think that gives us a chance to raise price.”
HBO Max final raised prices in June 2024, when main streamers comparable to Disney+, Apple TV+, and Netflix all introduced price will increase in current months.
The price hike comes as WBD considers an outright sale following unsolicited curiosity from different media firms, the company mentioned, in what could be the newest shakeup throughout legacy media.
