Red Lobster bringing back ‘Endless Shrimp’ deal, – Business News
Red Lobster is as soon as again offering its Endless Shrimp promotion, which contributed to tens of millions of {dollars} in losses earlier than the seafood chain filed for chapter two years in the past.
The company advised Fox News Digital it determined to carry back Endless Shrimp as a result of the promotion nonetheless issues enormously to its prospects, who “never stopped asking for it.”
“They continued telling us they missed it, showed up when we brought it back this spring and kept asking for more after that run ended,” Red Lobster mentioned.
“We weren’t going to walk away from something they love simply because the previous operating model did not work,” the company added. “The better answer was to fix what didn’t work and bring it back in a way that is right for our guests, our restaurant teams and the company.”
According to Red Lobster, the spring run additionally proved the company may carry Endless Shrimp back in a method “that delights our guests and works for our restaurant teams and our business.”
Participating places started offering the present Endless Shrimp deal for a restricted time on Aug. 17.
“Guests can mix and match five flavors endlessly throughout the meal for as much shrimp as they like, any way they like it,” Red Lobster introduced in a press release.
Endless Shrimp returned to pick out Red Lobster places within the spring of 2026. Red Lobster
The lineup consists of new garlic-bread-crusted shrimp, shrimp linguini Alfredo, garlic shrimp scampi, Parrot Isle coconut shrimp and Walt’s Favorite Shrimp — hand-breaded, butterflied shrimp evenly fried and served with cocktail sauce.
Red Lobster closed dozens of places nationwide in May 2024 earlier than submitting for Chapter 11 chapter, Fox News beforehand reported.
Many analysts and media studies have cited the company’s determination to make Endless Shrimp a everlasting offering as one issue behind its financial troubles.
Endless Shrimp returned to pick out Red Lobster places within the spring of 2026, however the chain’s 37-year-old CEO, Damola Adamolekun, made it clear in a assertion to affiliate FOX 13 Tampa Bay that the promotion can be obtainable for a restricted time solely.
A Red Lobster restaurant stands on Thursday, July 24, 2014, in Yonkers, New York. Bloomberg by way of Getty Images
“The previous model did not work, so we did not repeat it,” Red Lobster advised Fox News Digital. “We rebuilt Endless Shrimp around much stronger operational and financial discipline, including better forecasting, kitchen flow, menu structure and restaurant support. We also designed the current offer to work as a dine-in experience, with pricing that can vary by market. The new standard is simple: Endless Shrimp has to work for the guest, the restaurant team and the business.”
The spring run of Endless Shrimp “met and exceeded our expectations in several important ways,” Red Lobster advised Fox News Digital.
“Guest satisfaction significantly outperformed the average for Red Lobster promotions, restaurant-team support was stronger than it had been in years, and our internal team Proud to Serve and Recommend scores both came in above historical levels,” the company mentioned. “Just as importantly, guests continued asking for Endless Shrimp after the promotion ended.”
Red Lobster CEO Damola Adamolekun is seen during show protection of “Good Morning America” on ABC on July 24, 2025. ABC by way of Getty Images
In June 2026, Adamolekun mentioned he was planning “the greatest comeback in the history of the restaurant industry.”
His plan consists of streamlining operations, closing underperforming eating places, rising engagement with prospects and tapping into their nostalgia.
Start your day with all you need to know
Morning Report delivers the newest information, videos, photographs and more.
Thanks for signing up!
One of the most important classes Red Lobster mentioned it realized from the earlier Endless Shrimp promotion was that “guest demand alone is not enough.”
The adjustments to Endless Shrimp are one instance of how Red Lobster operates in another way right this moment, the company mentioned.
“We are focused first on the guest, but that guest focus is backed by greater operational discipline and financial rigor. With Endless Shrimp, we took an experience guests love, addressed what wasn’t working and proved we could deliver it successfully under a stronger model. That same approach is guiding the broader business,” Red Lobster mentioned.
