All Virgin Media TV customers are getting a major | Tech News

If you’ve a Virgin Media set prime box nestled underneath your TV, the firm is upgrading it for you without cost by supplying you with entry to the Premier Sports Rugby channel at no additional value.

Premier Sports Rugby was beforehand solely obtainable to Virgin Media TV subscribers who paid additional for a Premier Sports subscription. Premier Sports is a separate platform that reveals competitions throughout a selection of sports activities, together with soccer with La Liga, the Eredivisie and the Coppa Italia, hockey with the NHL, and several other rugby championships.

Now, many of these rugby matches are coming to all Virgin Media subscribers at no additional value because the firm provides Premier Sports Rugby to set prime packing containers on channel 553.

This provides you entry to the Investec Champions Cup, United Rugby Championship (URC), EPCR Challenge Cup, Top14 (France), Major League Rugby and Japan Rugby League One, with even more national and regional rugby obtainable in addition to.

“We’re offering every Virgin TV customer even more value with access to Premier Sports Rugby at no extra cost,” stated David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2.

“As the only Pay TV operator to provide this, we are demonstrating our commitment to give our customers the very best access to the content they love, and to further enhance our sports offering with coverage of the world’s biggest club competitions at their fingertips.”

Virgin Media is beginning 2026 in the identical approach it spent 2025, including channels and streaming platforms to its subscribers companies at no additional value. As TV habits proceed to evolve and morph within the digital period, Virgin is locked in a British battle with rival paid suppliers resembling Sky and EE, to not point out free-to-air on demand companies from Freeview, its digital sibling Freely, and incumbent broadcasters BBC, ITV and Channel 4.

Virgin is clearly eager to keep its paying subscribers completely happy by being seen to be including more content material and perks to their packages.

That stated, costs are on the rise. If you took out a new contract with Virgin on or after October 2, 2025, your month-to-month invoice will increase every April by £4. This follows new guidelines enforced by regulator Ofcom meaning service suppliers should state actual quantities by which contracts go up in price every yea.

If you took out a contract earlier than then your annual price hike continues to be decided by inflation.

Either approach, when TV payments increase annually, Virgin – and its rivals – are being seen so as to add new companies for shoppers to persuade them to stay round.