Anthropic adding watermarks to AI-generated – Business News
Dario Amodei’s Anthropic is adding watermarks to AI-generated content material so as to adjust to a strict new transparency law in Europe — drawing gripes from some customers.
The AI giant, identified for its Claude chatbot, linked the transfer to the European Union AI Act’s transparency code — aimed toward serving to people distinguish human-made content material from the AI-generated selection — which took impact on Aug. 2.
The watermarks seem mechanically in AI-generated textual content, photographs and recordsdata, in accordance to a help web page on Anthropic’s web site.
Dario Amodei, co-founder and chief govt officer of Anthropic, during an interview on “The Circuit with Emily Chang” at Anthropic’s headquarters in San Francisco, California, on Thursday, April 30, 2026. Bloomberg by way of Getty Images
“When a supported Claude model generates text, it weaves an imperceptible watermark directly into the text itself,” the company’s web site mentioned. “You won’t see it, and it doesn’t change the meaning, quality, or readability of Claude’s response.”
Anthropic added that the watermarks will “travel with the text when it’s copied and pasted elsewhere, and may persist through some editing.”
The watermarks can be applied “wherever Claude is offered, worldwide,” together with within the Claude Platform API, Claude Code, Claude Cowork and Claude Tag.
Anthropic acknowledged that its detection program has “limitations” and will not all the time establish AI-generated content material, particularly in instances the place textual content has been “heavily edited, paraphrased, translated, or mixed into other writing” or the “passage is very short.”
The European Commission, the EU’s digital watchdog, has mentioned it had “strong backing” from the tech industry in its push to clearly label AI-generated content material in order that customers aren’t misled.
As of July 31, the EU had secured commitments from almost 200 firms to adjust to its transparency guidelines.
An Anthropic brand is displayed on a smartphone subsequent to a keyboard or a printed circuit board in Hawthorne, NJ, on Friday, March 6, 2026. Christopher Sadowski for NY Post
Aside from Anthropic, AI giants like Sam Altman’s OpenAI, Mark Zuckerberg’s Meta, Google and Microsoft all signed on to the pledge.
“By signing the code, providers and deployers of generative AI systems signal their intention to promote public trust in AI and to mitigate deception and misinformation,” the EU mentioned in a press release.
The efforts by Anthropic and different firms come amid heightened considerations concerning the rise of so-called “AI slop” and AI-generated content material being handed off as genuine.
Last month, a debut novelist’s $2 million e book deal was canceled after a writer grew to become involved that he had used AI to write the manuscript.
Still, Anthropic’s new coverage irked some commenters, with one calling it “total bulls–t.”
Others identified that tech-savvy shoppers might have the option to discover workarounds.
It’s “hard to see what Claude’s watermarking approach really solves,” one individual wrote on X.
“There are already plenty of free and open-source models without watermarks, so anyone who really wants to avoid them can simply use something else.”
