Bluesky’s ‘lack of diversity of thought’ driving – Business News
Mark Cuban says Bluesky has “grown ruder and more hateful” and warned that a “lack of diversity of thought” on the platform is pushing customers back to Elon Musk’s X, the social community previously often known as Twitter.
The billionaire entrepreneur and longtime tech fanatic had been one of Bluesky’s most seen champions, however now says the platform’s predominantly left-leaning person base has created a hostile echo chamber the place dissenting and even mildly nuanced opinions are met with outrage.
“The lack of diversity of thought here is really hurting usage,” Cuban wrote this week in a sequence of important posts.
Mark Cuban says Bluesky, the social media web site that’s populated primarily by left-leaning customers, has “grown ruder and more hateful.” NBAE through Getty Images
“There used to be great give and take discussions on politics and news. Not so much any more. Doesn’t have to be this way.”
Cuban, the tech billionaire who as soon as owned the NBA’s Dallas Mavericks and who lately concluded a prolonged stint as one of the investor “sharks” on the hit actuality show “Shark Tank,” posted a hyperlink to a Washington Post opinion piece titled: “The Bluesky bubble hurts liberals and their causes.
In the piece, columnist Megan McArdle argued that the platform’s left-leaning person base fosters a political silo. Cuban agreed with the piece’s evaluation.
“The moderation and block tools on here are so advanced, if you see someone you don’t want to see on here, just block them. Don’t attack them,” he added.
He supported Kamala Harris during the 2024 presidential election however didn’t donate to her marketing campaign, joined Bluesky in late 2024 and has posted almost 2,000 occasions since.
His first post — “Hello Less Hateful World” — set a hopeful tone. But that optimism has since light.
“Engagement went from great convos on many topics, to agree with me or you are a nazi fascist,” Cuban wrote. “We are forcing posts to X.”
Millions of X customers made the swap and joined Bluesky after X proprietor Elon Musk backed President Trump. Ole – stock.adobe.com
He mentioned even small disagreements are met with outsized hostility.
“Even if you agree with 95% of what a person is saying on a topic, if there is one point that you might call out as being more of a grey area, they will call you a fascist etc.,” Cuban wrote.
According to Bloomberg Billionaires Index, Cuban’s web price stands at roughly $8.35 billion.
Some customers didn’t take kindly to Cuban’s critiques — and so they made their emotions recognized in blunt, usually profane language.
In response to his issues, one person wrote, “Go wipe your crocodile tears with a wad of hundreds you tw-t. People are over the idea of ‘cool’ billionaires.”
Another instructed him, “Man if I were as rich as you I’d probably be less of a p—y,” whereas a third merely mentioned, “F–kin leave then, p—y.”
Cuban warned that the discourse on Bluesky would ultimately pressure customers back to Musk’s X. Getty Images
Yet one other post, which Cuban additionally reposted, learn: “It’s like you, as a billionaire, are a despicable bastard and we want you to stop pushing AI and big business here and just Go Away.”
Bluesky launched as a decentralized social media different and noticed explosive growth within the aftermath of Elon Musk’s full-throated endorsement of Donald Trump’s reelection marketing campaign in late 2024.
Musk’s backing of Trump triggered an exodus from X, driving tens of millions of liberal-leaning customers to Bluesky in search of a quieter, more ideologically aligned atmosphere.
Between November 2024 and May 2025, Bluesky’s person base tripled — from roughly 10 million to over 30 million — in line with Pew Research Center. That evaluation additionally discovered that many of the platform’s most outstanding information influencers lean left politically.
Bluesky CEO Jay Graber mentioned in a current podcast interview that her social community was born out of “people wanting to just try something new.” Getty Images for Fast Company
Bluesky CEO Jay Graber acknowledged the politically pushed migration in a June 4 podcast interview with Vox’s Peter Kafka.
“It’s people wanting to just try something new. It’s people finding their community here,” she mentioned.
“I think in general it’s both people looking for something and people looking to get away from something.”
But for Cuban, that neighborhood seems to have turned inward. He now worries the platform is discouraging debate and turning into a digital echo chamber.
The Post has sought remark from Bluesky.
