Chase Elliott scheme with NASCAR backer undergoes – Sports News
Chase Elliott’s No. 9 Chevrolet will look noticeably totally different when it hits the observe subsequent season, marking a dramatic visible shift tied to at least one of NASCAR’s most important industrial partnerships.
Amazon Prime Video’s evolving position within the sport has now prolonged past broadcasts and into a refreshed paint scheme that displays the streaming giant’s critical investment in NASCAR’s future.
Amazon Prime Video joined Hendrick Motorsports as a main sponsor for Elliott starting in 2025, aligning with its arrival as NASCAR’s first absolutely direct-to-consumer media companion, a transfer that sparked sturdy reactions from followers during its Coca-Cola 600 broadcast debut.
That debut scheme leaned closely on blue and clean traces, making it immediately recognizable but additionally drawing comparisons to different equally coloured vehicles within the discipline. For 2026, these similarities are gone.
The up to date design introduces darker tones, together with black accents and added distinction, giving the car more depth and a sharper presence on observe.
The new look mirrors Prime Video’s increasing footprint within the Cup Series. The streamer will as soon as again function a main sponsor for choose races, together with Talladega, Texas and the All-Star Race, whereas persevering with as a main broadcast companion.
Prime Video’s Cup Series protection begins during the center of the season, and the No. 9 car will again be used as a rolling promotion for the races carried solely on the platform.
Elliott has been a natural match for a companion aiming to achieve NASCAR’s broad and constant fan base. The 30-year-old stays the sequence’ hottest driver, a title he has held yearly since 2018.
He can also be a former Cup Series champion with 19 profession points-paying wins and a repute for consistency that retains him within the playoff dialog 12 months after 12 months.
On the observe, Elliott is coming off a strong 2025 season that included two victories and regular week-to-week outcomes. Over the final two years, he has completed exterior the highest 20 solely eight occasions, with simply three of these coming in races the place he prevented a DNF.
That stage of reliability continues to separate the No. 9 group from a lot of the sphere, whilst Hendrick Motorsports teammates Kyle Larson and William Byron have typically grabbed more of the highlight.
Much of Elliott’s current stretch has been about reestablishing momentum after setbacks earlier within the decade, together with the leg harm that disrupted his 2023 season and the continued problem of adapting to NASCAR’s Next Gen car.
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