Dale Earnhardt Jr. faces legal challenge from NFL – Sports News

An unlikely cross-sports battle is set to happen for the advertising and marketing trademark of the quantity eight between longtime NASCAR driver Dale Earnhardt Jr. and Baltimore Ravens quarterback Lamar Jackson, who already owns trademark registrations for ‘Era 8’ and ‘Era 8 by Lamar Jackson.’
Trademark legal professional Josh Grben broke the information of Jackson’s submitting on Thursday night. The Ravens’ signal caller allegedly contends three issues:
“1) He is widely associated with the number 8 due to his prominence in the NFL and the branding of his merchandise, 2. Earnhardt Jr.’s registration could falsely imply a connection between the two athletes and infringe on his established rights, and 3) Purchasers and prospective purchasers are likely to mistakenly believe that the products Earnhardt Jr. offers are related to the products and services provided by Jackson.”
Earnhardt Jr has donned the No. 8 on his well-known Budweiser car for the reason that Nineties, capturing a pair of Daytona 500s and a host of different honors with the eight entrance and heart.
Jackson, a two-time NFL MVP, continues to be in his 20s and has a long strategy to go to match the longevity of Earnhardt. However, he’s definitely the more common athlete in 2025.
The Ravens’ starter already battled former Dallas Cowboys quarterback Troy Aikman, a three-time Super Bowl Winner, for the phrase “EIGHT” in 2024.
The response on social media is usually break up. “Dale Earnhardt Sr. ran that 8 20 years before Lamar Jackson was even conceived,” one person wrote on X.
“If that’s not enough, Dale Earnhardt first stepped into the #8 Budweiser Chevrolet when Jackson was only 2, and last ran it before Jackson’s first high school football game, so he has zero claim here,” they continued.
Jackson had one other robust season in 2024 for Baltimore, finishing 66.7 % of his passes for 4,172 yards with a glowing 41-4 touchdown-interception ratio.
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The Ravens agonizingly fell 27-25 to the Buffalo Bills within the AFC Divisional Round after reliable tight finish Mark Andrews dropped a potential tying two-point conversion.
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