Dana White drafts in Mark Zuckerberg’s help with – Sports News
Dana White‘s UFC is formally partnering with Mark Zuckerberg‘s Meta in a multi-year deal. Per a Tuesday press release, the technology will “leverage its leading technologies to deliver unprecedented engagement with hundreds of millions of UFC fans around the world.”
While Meta will plain offer White’s company (formally listed as TKO Holding Group Holdings) a plethora of alternatives for growth, there’s one White is most enthusiastic about: enhancing UFC rankings.
“We’ve already started to work with Meta to create a new fighter rankings system that will debut later this year, thank God,” White stated on a video posted to Instagram (owned by Meta)
“We’ll even be utilizing Meta’s AI-powered glasses to seize UFC content material and we’re going to do issues with Meta that can blow UFC followers away. The subsequent few years can be an absolute game-changer for followers of this sport,” he continued.
White has chastised the present system, a media-voted rankings established and unchanged since its formation in 2013, on a number of events in the final yr.
The Facebook/Meta founder has appeared at a handful of UFC occasions in the previous few years, together with UFC 313 in Las Vegas this March.
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