Everyone with Amazon Prime urged to follow four | Tech News

Online discount hunters throughout the UK shall be gearing up for subsequent week’s Amazon Prime Day sale, an occasion that, regardless of its identify, is definitely throughout four days. From Tuesday July 8 to Friday July 11, 2025, Amazon’s UK website shall be stuffed with reductions on hundreds of merchandise, together with many in style tech merchandise corresponding to smartphones, headphones, tablets, smartwatches and Bluetooth audio system.

As long as you’re signed up to Amazon Prime, a subscription that prices £8.99 monthly or is free by way of a 30-day trial, you get entry to four days of offers.

But such a in style online purchasing occasion has caught the undesirable consideration of criminals, who’re mentioned to be hoping to rip-off Amazon prospects out of their hard-earned money.

According to cybersecurity and VPN firm NordVPN, more than 120,000 phishing, malware, and rip-off web sites impersonating Amazon have been created previously two months.

It means you have to be further vigilant subsequent week if you’d like to participate within the Prime Day gross sales, as cybercriminals are out in pressure making an attempt to trick you into utilizing web sites that appear like the true Amazon, however are actually designed to steal your money.

NordVPN mentioned its information confirmed a big spike in “malicious activity” during Amazon’s spring sale earlier this 12 months, and warned Amazon consumers to be cautious come Prime Day subsequent week.

“Major shopping events like Prime Day create perfect storms for cybercriminals,” said Marijus Briedis, chief technology officer (CTO) at NordVPN.

“Scammers know that shoppers’ excitement and urgency around limited-time deals make them more susceptible to clicking on malicious links or sharing personal information without proper verification. People should maintain good cyber hygiene even when looking for the best deals.”

The firm gave Amazon shoppers four clear rules to help avoid scams on Prime Day:

• Always shop directly through Amazon’s official website (amazon.com) to protect yourself from Prime Day scams.
• Verify that URLs display “https://” with a padlock icon before entering personal information.
• Be suspicious of deals that seem too good to be true.
• Prices significantly below market value are often red flags for counterfeit goods or outright fraud.”

Some limited-time deals on Prime Day are known as Lightning Deals, and have a ticking clock next to them, counting down the time until the sale price ends. It’s this urgency that criminals are hoping to prey on.

NordVPN said over the two month period it detected and blocked 92,000 phishing sites with ‘Amazon’ in the domain name. Phishing is when criminals create websites that impersonate a legitimate service in the hopes people will enter their credit card information and pay for what they think is a product or service, when in fact the money and those sensitive payment details are sent directly to the fraudsters.

According to Amazon, scammers are changing their methods. Where once they tried to hack access to customer accounts, they are now using fake sites to trick people into making direct unauthorised payments instead. Amazon said this form of fraud rose 38 percent in May 2025 alone.

“Amazon reminds consumers that the company will never request payments outside its secure platform,” Amazon mentioned. “No legitimate Amazon communication will ever ask for account passwords or one-time codes. We strongly encourage consumers to stay vigilant and report any suspicious communications to Amazon’s self-reporting tool or by contacting Amazon Customer Service directly.”