Ford ends production of iconic vehicle popular in | Tech News
Ford has completed building its final ever Focus ST because the popular sizzling hatch is formally discontinued. The final Focus ST rolled off the production line at Ford’s Saarlouis plant in Germany final week.
Earlier this 12 months, Ford confirmed plans to finish Focus production in Europe earlier than the top of the 12 months. However, house owners have been unable to secure a Focus ST for months, with the order e-book closed in the UK for the reason that Spring. The Focus is the newest family title to be axed by Ford in current years with the Mondeo ceasing production in 2022.
The information to scrap the Focus comes simply two years after the Ford Fiesta was additionally pulled off the market in 2023. Last 12 months, Ford boss Jim Farley defended the transfer to scrap sure autos, explaining the model ranges had not made adequate money regardless of the popular buyer base.
Instead, the Ford boss outlined plans to deal with higher-priced fashions to spice up margins, with the Puma among the many autos now on their radar.
Jim mentioned: “We’re getting out of the boring-car business and into the iconic-vehicle business. ‘We’d always competed at the heart of the passenger-car market, which didn’t work out too well for Mondeo, Focus and Fiesta. They were loved by a lot of customers, but they could never justify more capital allocation – unlike commercial vehicles.”
The Focus ST debuted back in 2002 with the Mk1 Focus ST170, the primary to hit the roads. The new ST vary was launched on the top of the Focus’ reputation, pushed primarily by their successes with ColinMcrae in the World Rally Championship.
A Mk2 ST model was revealed by Ford back in 2005, with the Mk3 in 2012 and more lately the Focus ST Mk4. In current years, Ford has determined to shift its ST badge to the Puma vary.
However, Mr Farley has hinted that the Focus title may return on future automobiles later down the road. Last 12 months, Ford unveiled a new electric Capri more than 50 years after the unique first rolled off the production line. Ford additionally reused the Mustang moniker with the Ford Mustang Mach-E model launched in 2020.
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