Former X CEO Linda Yaccarino lands new gig at – Business News
Former X CEO Linda Yaccarino landed a new gig to go a digital health startup on Tuesday – simply weeks after she abruptly stepped down from the helm of Elon Musk’s social media website.
Yaccarino, 61, will take over as CEO of Miami-based eMed Population Health, which offers assist and sources for sufferers on Ozempic and different widespread GLP-1 medicine used to deal with weight problems and diabetes, the company introduced.
EMed cited the promoting veteran’s “undeniable ability to negotiate new partnerships” as a key issue because it seems to secure more offers with employers and authorities companies.
Linda Yaccarino is the new CEO of eMed. AFP through Getty Images
“The healthcare industry has been disrupted by technology, but not yet completely transformed by it,” Yaccarino stated in a assertion.
“There is an opportunity to combine technology, lifestyle, and data in a new powerful way through the digital channels that impact consumers directly in ways that have never been done before,” she added.
Yaccarino resigned from X final month after two chaotic years working alongside Musk, who confronted intense scrutiny over his work with President Trump’s Department of Government Efficiency.
Her exit was introduced simply sooner or later after a glitch prompted X’s Grok chatbot to spew antisemitic views, together with referred to itself as “MechaHitler.”
Linda Yaccarino stepped down as CEO of X final month. AP
However, a source close to the scenario advised The Post at the time that Yaccarino’s departure was already within the works and was unrelated to that incident.
“She got advertisers back and made it profitable again,” the source stated. “(She) felt it was time to move on.”
Linda Yaccarino was a former advert govt at NBCUniversal. REUTERS
The former NBCUniversial promoting govt joined X in 2023, shortly after Musk purchased the location previously often called Twitter, and was tasked with mending fences with main company advertisers stemming from the mogul’s overhaul of the platform.
Under Yaccarino’s management, X filed a federal antitrust lawsuit concentrating on the World Federation of Advertisers and a shadowy advert cabal often called the “Global Alliance for Responsible Media initiative,” or GARM, as half of a broader push for holding “brand safety” corporations accountable for alleged censorship.
She will now take her abilities to eMed, which was based in 2020. The Miami-based company touts a vary of companies on its web site, together with “at-home diagnostics, proctor-led screenings, physician-guided prescribing,” based on a press release.
It additionally claims it may possibly help scale back the price of a weight-loss program by up to 50% for sufferers.
